Honda Announces New Passenger Front Airbag Design to Reduce Traffic Injuries and Fatalities in Wider Variety of Frontal Collisions

  • New airbag development led by U.S. engineers at Honda R&D center in Ohio
  • New design focuses on enhancing protection of front passengers in angled front crashes
  • Effort to advance airbag technology reflects Honda “Safety for Everyone” initiative

Honda today announced the development of an innovative new passenger front airbag technology designed to better protect occupants in a wide range of frontal collision scenarios, including angled crashes between vehicles or a vehicle and another object. Honda plans to begin applying its advanced airbag design to new products in the United States in 2020.

Development and testing of the new airbag was led by engineers at Honda R&D Americas, Inc. in Ohio in partnership with Autoliv, one of the company’s safety systems suppliers. The new design is based on Honda’s commitment to developing technologies that better protect vehicle occupants in a wide range of crash scenarios. In 2017, upwards of 37,000 people lost their lives on U.S. roadways as a result of motor vehicle traffic crashes, a slight decrease from the previous two years, according to data from the National Highway Traffic Safety Administration (NHTSA).

“This new airbag technology represents Honda’s continuing effort to advance safety performance in a wider variety of crash scenarios and reflects the innovative thinking that our engineers are bringing to the challenge of reducing traffic injuries and fatalities,” said Jim Keller, President of Honda R&D Americas, Inc. “Guided by Honda’s ‘Safety for Everyone’ commitment, our engineers recognize that their work on this type of breakthrough safety technology will have  far-reaching effects on peoples’ lives for many years to come.”

New Airbag Design

Honda’s next-generation airbag is designed to reduce the potential for injuries that can occur in a wider variety of frontal impacts. It is particularly beneficial in angled frontal impacts in which lateral collision forces can cause an occupant’s head to rotate severely or slide off the airbag, increasing the chance of serious injury.

Unlike conventional airbag systems that rely on a single inflatable compartment, the new system utilizes four major components: three inflated compartments — a center chamber and two outward-projecting side chambers that create a wide base across the dash — along with a “sail panel” that stretches between the two side chambers at their outermost edge. Operating something like a baseball catcher’s mitt, the sail panel catches and decelerates the occupant’s head while also engaging the side chambers, pulling them inward to cradle and protect the head, mitigating the potential for injury.

This next-generation airbag technology is the result of Honda engineers’ study of real-world crash events along with research and testing conducted at the company’s advanced safety research center in Raymond, Ohio. Honda’s Ohio safety center is one the most sophisticated facilities for safety research, development and testing in the world and includes facilities dedicated to advanced crash simulations, pedestrian safety, collision testing and advanced restraint system development and tuning.

Honda Safety Leadership

Honda also is working to develop and deploy advanced passive safety and active safety systems that can reduce the severity of a collision or help avoid it entirely. In addition to passive safety systems such as airbags, seatbelts and advanced crash safety structures like the company’s Advanced Compatibility Engineering™ (ACE™) body structure, Honda is aggressively deploying its Honda Sensing® and AcuraWatch™ suites of safety and driver-assistive systems. Today, more than 2.5 million vehicles on U.S. roadways are utilizing these technologies, which are now standard or available on all 2019 and newer Honda models and standard on all 2019 and newer Acura sedans and SUVs.  The company has committed to making this broad suite of technologies standard on nearly all of its vehicles by 2022.

Combined, Acura and Honda have ten 2019 model-year vehicles – Acura: MDX, RDX1 and RLX; Honda: Accord1, HR-V,2 Insight, CR-V,2 Odyssey,2 Pilot and Ridgeline2 — that earned a TOP SAFETY PICK or TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS). Further, all 2019 model-year Acura and Honda vehicles that have been fully tested by the National Highway Traffic Safety Administration (NHSTA) have earned a top 5-star Overall Vehicle Score, 15 model nameplates in total.

Honda Safety for Everyone Commitment

As a manufacturer of a wide variety of products including automobiles and powersports vehicles, Honda’s “Safety for Everyone” commitment is not limited only to the needs of car drivers and motorcycle riders, but extends to passengers, pedestrians, and occupants of all vehicles — in short, to everyone sharing the road. On the basis of this “Safety for Everyone” concept, Honda is committed to developing innovative safety technologies and equipping them to its automobiles, motorcycles and other powersports products toward Honda’s vision for a collision-free mobile society where its customers, and everyone sharing the road, can safely and confidently enjoy the freedom of mobility.

About Honda Safety Leadership

Based on its “Safety for Everyone” approach, Honda has a long history of leadership in the development and application of advanced technologies designed to enhance the safety of all road users, including automobile occupants, motorcycle riders and pedestrians.

Toward Honda’s goal of a “zero-collision society,” the company is broadly applying active safety and driver-assistive systems such as Honda Sensing® and AcuraWatch™. These technologies can significantly reduce the likelihood or severity of a collision and also serve as a bridge to highly automated vehicles of the future. Honda is targeting 2020 for the deployment of vehicles with highly automated highway driving capability and 2025 for the technological achievement of SAE Level 4 automated vehicles for personal use.

About Honda R&D

Operating 14 facilities in the United States, Honda R&D Americas, Inc. (HRA) was incorporated in 1984 after beginning operations in California in 1975. HRA is responsible for creating advanced products and technologies that provide new value to Honda and Acura customers. HRA conducts all phases of product development in the U.S., from market and technology research and styling through engineering design to prototype fabrication and testing, local parts procurement and support for mass production preparation.

With major facilities in California, Ohio, North Carolina and Florida, HRA is engaged in the development of Honda and Acura automobiles and Honda powersports and power equipment products. HRA is also playing a lead role in the development of leading-edge safety, driver assistive and environmental technologies. Learn more at http://www.hondaresearch.com/

The post Honda Announces New Passenger Front Airbag Design to Reduce Traffic Injuries and Fatalities in Wider Variety of Frontal Collisions appeared first on Blog Honda.

Acura Team Penske Dominates at Laguna Seca

  • Dane Cameron and Juan Pablo Montoya lead 1-2 finish for Acura
  • Acura unofficially clinches 2019 IMSA Manufacturers’ Championship
  • Katherine Legge, Christina Nielsen take their Acura NSX GT3 Evo to sixth in GTD

Acura Team Penske swept today’s IMSA Monterey Grand Prix, dominating the two-hour, 40-minute contest at WeatherTech Raceway Laguna Seca as Dane Cameron and Juan Pablo Montoya scored their third victory of the season and a 1-2 result for Acura. The result unofficially clinches the Manufacturers’ Championship for Acura, while Cameron and Montoya neared the drivers’ title.

In GTD, Katherine Legge and co-driver Christina Nielsen led the Acura NSX GT3 Evo effort, finishing sixth for Heinricher/Meyer Shank Racing; while teammates Mario Farnbacher and Trent Hindman closed on the GTD Drivers’ Championship following an eighth-place finish.

All championships will be formally decided in the season finale at Michelin Raceway Road Atlanta, October 10-12.

Acura Team Penske ARX-05

Starting from the pole, Ricky Taylor took the #7 Acura ARX-05 prototype to an early lead, with teammate Montoya close behind. Near the end of the first hour, the pair swapped positions in traffic, with Cameron now at the wheel of the #6 Acura Team Penske entry.

Except for pit stops, the #6 Acura led the rest of the way for the third win of the season for Cameron and Montoya, and their seventh consecutive podium finish. They now hold a 12-point lead in the DPi Drivers’ Championship, and will secure the title with a finish of eighth or better at the season-ending Petit Le Mans 10-hour race in October.

With an eight-point lead in the Manufacturers’ Championship, Acura will officially claim the title at the season finale next month.

After fending off a mid-race challenge from the Cadillac prototype of Jordan Taylor and Renger van der Zande, Ricky Taylor and co-driver Helio Castroneves came home second to complete the 1-2 finish for Acura, moving the pair to third in the drivers’ title chase with one race remaining.

Meyer Shank Racing Acura NSX GT3 Evo

In GTD, Christina Nielsen and Katherine Legge ran as high as fifth in the competitive, production- based class, but faded in the closing laps as the handling deteriorated for both Meyer Shank Racing Acura NSX GT3 Evos at the end of the race. Legge lad the pair home with a sixth-place finish in her #57 Acura.

Teammates Mario Farnbacher and Trent Hindman fought the same issues, and finished eighth in GTD in the #86 NSX GT3. Still, the result was enough to all but clinch the GTD Drivers’ Championship for the pair, as they leave WeatherTech Raceway Laguna Seca with a 32-point lead, with a maximum of 35 points available in the sole remaining race.

Social media content and video links from this weekend’s Acura Motorsports IMSA sports car racing action at WeatherTech Raceway Laguna Seca are available on HPD’s Facebook page (https://www.facebook.com/HondaRacingHPD) and on Twitter at (https://twitter.com/HondaRacing_HPD). Produced by the Carolinas Production Group, YouTube video packages can be found at: https://www.youtube.com/HondaRacingHPDTV.

Next

The IMSA WeatherTech SportsCar Championship now takes three weeks off before resuming October 12 with the season-ending Petit Le Mans 10-hour endurance event at Michelin Raceway Road Atlanta, near Gainesville, Georgia.

Quotes

Dane Cameron (#6 Acura Team Penske ARX-05) race winner, third IMSA victory of 2019, closes on Drivers’ Championship with co-driver Juan Pablo Montoya: “It’s really, really nice to get a big win here. This is the level of performance and execution [three wins and seven consecutive podium finishes] that is expected of a Team Penske program: to be a contender for race wins week-in and week-out. It’s what makes us excited to be a part of it. It’s also what is expected of us as a group. I really feel like we’re firing on all cylinders and the team is doing an amazing job with both pit stops and race strategy. The car’s been absolutely amazing.”

Ricky Taylor (#7 Acura Team Penske ARX-05) finished second: “The primary goal today was to maximize the [championship] points for the #6 car [their teammates]. After today, they’re going to the Petit Le Mans season finale in great shape. It’s a perfect day for the team. We were there to support them the best way we could and bring Acura our second 1-2 finish of the season. I’m really happy for the #6 car guys and the team, and now we can focus on getting the win at Petit.”

Katherine Legge (#57 Heinricher/Meyer Shank Racing Acura NSX GT3 Evo) finished sixth in GTD : “It was a tough race with varying degrees of tire degradation. I think we had great pace at the beginning of each stint, but after that it became a matter of preserving tires. Basically, we finished one place ahead of where we started. I think we deserved a top five, but unfortunately that’s not the way it worked out.”

Mario Farnbacher (#86 Meyer Shank Racing Acura NSX GT3 Evo) finished eighth in GTD, closes on GTD Drivers’ Championship with co-driver Trent Hindman: “We struggled a little bit for speed. It seemed like the Lamborghinis were on a different planet today. We did the best we could do to hit our smaller goals; we finished the race and scored points for the championship. Unfortunately, the Sprint Cup championship is over and you aren’t always going to win everything. I feel like we made the best of what we had today, and we’re in good shape going to Road Atlanta.”

Matthew Niles (Principal Engineer, Honda Performance Development): on today’s DPi race win and unofficial Manufacturers’ Championship crown: “It was near-perfect weekend for us. It doesn’t get much better than starting and finishing 1-2. The teamwork and execution from Acura Team Penske were exemplary, and we’re very close to achieving all of our championship goals for the season. But the job’s not quite done, and we need to continue to focus all of our efforts on finishing strong next month at Michelin Raceway Road Atlanta.”

Monterey SportsCar Championship
Circuit: WeatherTech Raceway Laguna Seca (2.238-mile road course) Monterey, Calif.
Weather: Sunny, mild, 68 degrees

Top Five, Acura Prototype Results:

Ps. Class Drivers Team Chassis Laps/Notes
1. Prototype Dane Cameron/Juan Pablo Montoya Acura Team Penske Acura ARX-05 88 laps/caution free
2. Prototype Helio Castroneves / Ricky Taylor Acura Team Penske Acura ARX-05 +9.784 seconds
3. Prototype Pipo Derani / Felipe Nasr Action Express Cadillac DPi VR 88 laps
4. Prototype Jordan Taylor / Renger Van Der Zande Wayne Taylor Racing Cadillac DPi VR 88 laps
5. Prototype Joao Barbosa / Felipe Albuquerque Action Express Cadillac DPi VR +1 Lap

Top Five, Acura GTD Results:

Ps. Class Drivers Team Chassis Laps/Notes
1. GTD Bryan Sellers / Corey Lewis Paul Miller Racing Lamborghini Huracan 68 laps 
2. GTD Toni Vilander / Cooper MacNeil Scuderia Corsa Ferrari 488 GT3                      +31.424 seconds
3. GTD Andy Lally / John Potter Magnus Racing Lamborghini Huracan 67 laps
4. GTD Scott Hargrove / Zach Robichon Pfaff Motorsports Porsche 911 GT3R 67 laps
5. GTD Jeoren Bleekemolen / Ben Keating Riley Motorsports Mercedes-AMG GT3 67 laps
6. GTD Katherine Legge / Christina Nielsen Meyer Shank Racing Acura NSX GT3 67 laps
7. GTD Bill Auberlen / Robby Foley Turner Motorsports BMW M6
8. GTD Mario Farnbacher / Trent Hindman Meyer Shank Racing Acura NSX 66 laps

The post Acura Team Penske Dominates at Laguna Seca appeared first on Blog Honda.

Honda Manufacturing of Indiana Associate Focuses on Mentoring

Tarver Founded Business Resource Group to Help Associates

Honda Manufacturing of Indiana associate Karen Tarver’s career began at Honda as a co-op engineer in 2004 before she was even out of college, and she has called Honda home ever since. She is the newest subject of the Who Makes a Honda is What Makes a Honda video series.

“I had a lot of good mentors during my co-op years, and I could tell that my opinions and ideas were valued,” said Tarver. “That’s when I knew I was going to work at Honda.”

Tarver has served in a number of roles in both Ohio and Indiana. This included leading the purchasing team in the launch of the 2019 Honda Insight where the team, “really accomplished something great in bringing this beautiful car to the market,” said Tarver.

Speaking at Honda Manufacturing of Indiana’s (HMIN)’s STEM Day, as part of the National Urban League Youth Leadership Summit in July, Tarver shared with students the importance of diversity and inclusion in the workplace. Passionate about mentoring, Tarver sees it as a critical step in developing young talent within Honda.

“I feel that a lot of my success is because I had managers around me who planted seeds. It’s why I want to do the same thing for others,” she said.

Tarver is also a founding member of the African American Resource Collaborative of Honda, a business resource group at HMIN. She finds fulfillment in seeing its members benefit from the career development, relationships and mentoring that take place within the group.

To view the What Makes a Honda video, go to: https://youtu.be/9RYQrZ9DogY

Honda Corporate Social Responsibility
Honda seeks to be a company that society wants to exist, creating products and technologies that improve the lives of people while minimizing the environmental impacts of its products and business operations to ensure a sustainable future.

Honda also is committed to making positive contributions to the communities where it does business, conducting socially responsible business practices and promoting diversity in its workforce. From Honda’s involvement in STEM education and Historically Black Colleges and Universities (HBCU) to its support of pediatric brain tumor research and volunteer efforts by Honda associates, including environmental clean-up activities, Honda believes in giving back to the communities where its associates live and work. Learn more at http://csr.honda.com/

The post Honda Manufacturing of Indiana Associate Focuses on Mentoring appeared first on Blog Honda.

Blackstock, O’Gorman Run Third for Honda at Laguna Seca

  • Shelby Blackstock, Tom O’Gorman continue their TCR class championship chase with third-place finish at WeatherTech Raceway Laguna Seca
  • Brian Henderson, Todd Lamb combine to finish fifth in Atlanta Speedwerks Honda Civic Type R TCR
  • Honda, O’Gorman and Blackstock take championship battles to next month’s season finale at Michelin Raceway Road Atlanta

 LA Honda World Racing drivers Tom O’Gorman and Shelby Blackstock kept their TCR class championship hopes alive today with a third-place finish in Saturday’s two-hour MICHELIN Pilot Challenge event at WeatherTech Raceway Laguna Seca.

The fourth podium finish of the season for the pair moved them to second in the TCR Drivers’ Championship, 11 points behind leaders Mark Wilkins and Michael Lewis (256-245) with one race remaining.  Honda goes into next month’s season finale at Michelin Raceway Road Atlanta tied for second in the TCR Manufacturers’ Championship, just four points behind Audi (293-289) and tied with Hyundai in a three-way fight for the title.

Starting fifth, Blackstock moved his Honda Civic Type R TCR up to third in the opening hour, then handed off to co-driver O’Gorman at a pit stop during a full-course caution that jumbled the running order.  O’Gorman resumed his chase of the leaders to the finish, but took the checkers just over three seconds adrift of race winners Gavin Ernstone and Jon Morley.

The Atlanta Speedworks duo of Brian Henderson and Todd Lamb brought its Honda home fifth to remain fifth in the championship; while HART racing returned to the series after missing the previous event at Virginia International Raceway to finish seventh with Ryan Eversley and Chad Gilsinger.

Also returning to TCR competition, Matt Pombo and Mike LaMarra saw their hopes of a strong finish ended by contact with a GS class competitor near the end of the race, dropping their LA Honda World entry to 11th.  Paired with a new co-driver, Harry Cheung, Colin Mullan brought their LA Honda World Civic Type R home in ninth.

Social media content and video links from this weekend’s Honda Racing IMSA sports car action at WeatherTech Raceway Laguna Seca are available on HPD’s Facebook page  (https://www.facebook.com/HondaRacingHPD) and on Twitter at (https://twitter.com/HondaRacing_HPD).  Produced by the Carolinas Production Group, YouTube video packages can be found at: https://www.youtube.com/HondaRacingHPDTV.

Next

The MICHELIN Pilot Challenge now takes three weeks off before resuming October 11 for the season-ending Petit Le Mans race weekend at Michelin Raceway Road Atlanta near Gainesville, Georgia.

Quote

Shelby Blackstock (#37 LA Honda World Honda Civic Type R TCR) finished third in TCR: “Overall, it was a pretty decent day.  We qualified pretty well [fifth], and brought it up to third in our stint.  The whole day was about managing tires; that was our game plan from the start.  So I ran the pace [the team] gave me, then handed it over to Tom [O’Gorman].  Thanks to the team for all their hard work this weekend, and to Honda for all their support.  It’s been an amazing year so far.”

Tom O’Gorman (#37 LA Honda World Honda Civic Type R TCR) finished third in TCR: “It was a tire race for everybody so, honestly, I think we did a really good job, managing tire wear.  We came out [after the final pit stop] just a little too far back from the leaders to challenge for the win.  But we moved up [to second] in the Drivers’ Championship, and Honda also is second in the Manufacturers’ headed to Road Atlanta, so we’ll see how things shake out there next month.”

MICHELIN Pilot Challenge WeatherTech 120

Circuit: WeatherTech Raceway Laguna Seca (2.238-mile road course) Monterey, Calif.

Weather: Sunny, warm, 84 degrees

Ps. Drivers Team Chassis Laps/Notes
1. Gavin Ernstone / Jon Morley Roadshagger Racing Audi RS3 LMS TCR 71 laps
2. Mark Wilkins / Michael Lewis Bryan Herta Autosport Hyundai Veloster N TCR +0.276 seconds
3. Tom O’Gorman / Shelby Blackstock LA Honda World Honda Civic Type R TCR +3.016 seconds
4. Roy Block / Tim Lewis Jr. KMW Motorsports Alfa Romeo Giulietta TCR +6.669
5. Brian Henderson / Todd Lamb Atlanta Speedwerks Honda Civic Type R TCR 70 laps
7. Chad Gilsinger / Ryan Eversley HART Honda Civic Type R  70 laps
9. Colin Mullan / Harry Cheung LA Honda World Honda Civic Type R 70 laps
11. Mat Pombo / Mike LaMarra LA Honda World Honda Civic Type R 69 laps

The post Blackstock, O’Gorman Run Third for Honda at Laguna Seca appeared first on Blog Honda.

“America’s Best Sedan” 2020 Honda Accord Heading to Dealerships

  • Accord continues to offer award-winning combination of performance, comfort, technology and style
  • Honda Sensing® standard on all trims, includes Traffic Sign Recognition
  • Only midsize sedan in its class offering a manual transmission

 With a choice of two turbocharged engines, standard Honda Sensing®, and a spacious and high-tech interior, the 2020 Honda Accord begins arriving at dealer showrooms tomorrow, September 17, with a starting Manufacturer’s Suggested Retail Price (MSRP) of $23,8701 (excluding $930 destination and handing). The 2020 Accord Hybrid on-sale will be announced separately.

The 10th-generation Accord offers midsize sedan shoppers a combination of performance, refinement, technology, and value that has made it the winner of dozens of awards and accolades since its introduction, including 2018 North American Car of the Year. The 10th-gen Accord has been called “America’s Best Sedan” by Car and Driver, and Accord is the all-time leader in the magazine’s “10 Best” awards with 33 appearances on the coveted list.

2020 Accord buyers can choose between two turbocharged 4-cylinder engines: a 1.5-liter, DOHC direct-injected engine with a peak output of 192 horsepower and 192 lb.-ft. of torque (both SAE net) backed by a CVT automatic transmission, or a 2.0-liter VTEC Turbo® with 252 peak horsepower and 273 lb.-ft. of torque (both SAE net) with a 10-speed automatic. In Sport trims, both engines are also available with a 6-speed manual transmission, and Sport trims are also available in two exclusive colors: San Marino Red and Still Night Pearl. All Honda Accords for the U.S. market are manufactured exclusively at Honda’s Marysville, Ohio, auto plant using domestic and globally-sourced parts.

2020 Honda Accord Pricing & EPA Ratings

Trim / Engine

Transmission

MSRP1

MSRP Including $930 Destination Charge

EPA Mileage Rating2
City/Hwy/Combined

LX / 1.5L Turbo

CVT

$23,870

$24,800

30 / 38 / 33

Sport / 1.5L Turbo

6MT

$26,530

$27,460

26 / 35 / 30

Sport / 1.5L Turbo

CVT

$26,530

$27,460

29 / 35 / 31

EX / 1.5L Turbo

CVT

$27,770

$28,700

30 / 38 / 33

EX-L / 1.5L Turbo

CVT

$30,270

$31,200

30 / 38 / 33

Sport / 2.0L Turbo

6MT

$31,060

$31,990

22 / 32 / 26

Sport / 2.0L Turbo

10AT

$31,060

$31,990

22 / 32 / 26

EX-L / 2.0L Turbo

10AT

$32,270

$33,200

23 / 34 / 27

Touring / 2.0L Turbo

10AT

$36,100

$37,030

22 / 32 / 26

Safety and Driver Assist Technology

Standard on every 2020 Honda Accord Honda Sensing® suite of safety and driver-assistive technologies that includes Collision Mitigation Braking System™ (CMBS™) with pedestrian sensing, Lane Keeping Assist, Adaptive Cruise Control with Low-Speed Follow and Traffic Sign Recognition (TSR). Also standard are automatic high-beam headlights, a Multi-Angle Rearview Camera and a driver attention monitor, while additional available driver-assistive features include blind spot information (BSI) and rain-sensing windshield wipers.

Thanks to its next-generation Advanced Compatibility Engineering™ (ACE™) body structure and advanced safety systems, Accord achieves a 5-star Overall Vehicle Score from the NHTSA in its NCAP safety ratings, and is anticipated to receive a Top Safety Pick rating from the Insurance Institute for Highway Safety (IIHS), including the highest available IIHS rating of “Good” in all crashworthiness tests.

Cutting-Edge Connectivity

All Accord trims come standard with Bluetooth® music streaming and Hands Free Link®, as well as Pandora® compatibility. Accord Sport and above trims add an 8-inch Display Audio touchscreen with Apple CarPlay® and Android Auto™ integration, while EX and above trims boast a range of leading-edge connectivity features, including HD Radio™ and SiriusXM® satellite radio. The range-topping Accord Touring adds HondaLink® subscription services (subscription required) which allow a wide range of remote services such as locking and unlocking doors from virtually anywhere via a compatible smartphone, automatic emergency calling, stolen-vehicle tracking, automatic collision notification and enhanced roadside assistance. Accord Touring also comes with built-in 4G LTE Wi-Fi (subscription required) and can even accept in-vehicle package deliveries via Amazon Key (subscriptions required, including Amazon Prime).

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2018, more than 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, using domestic and globally-sourced parts.

For More Information
Additional media information including detailed pricing features and high-resolution photography of all 2020 Honda models is available at hondanews.com. Consumer information is available at automobiles.honda.com. To join the Honda community on Facebook, visit facebook.com/honda.

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2020 Honda CR-V: America’s Most Popular CUV Gets New U.S.-Built Hybrid-Electric Version, Standard Honda Sensing® and Freshened Styling

  • CR-V is America’s most popular CUV over the past 22 years
  • Honda’s first hybrid-electric SUV leads plan to electrify light trucks
  • New investments and jobs to build 2020 CR-V Hybrid in Indiana

America’s best-selling crossover of the past two decades gets a major boost with the introduction of the 2020 Honda CR-V, sporting freshened styling, new features and upgraded powertrains—including a new CR-V Hybrid to be built in the company’s Greensburg, Indiana plant1. The 2020 CR-V Hybrid is the first electrified SUV from the Honda brand in America, joining the Accord Hybrid and Insight as the third electrified Honda manufactured in the U.S. as the company moves to apply its advanced two-motor hybrid-electric system to all of its core U.S. models in the years ahead.

In addition to the new hybrid-electric variant, major upgrades to the 2020 CR-V include bolder front and rear styling, re-designed wheels and standard Honda Sensing® safety and driver-assistive technology (previously available only on EX and above trims). All non-hybrid 2020 CR-V models are now powered by the 1.5-liter VTEC™ Turbo engine, previously available only in EX and above trims. The 2020 CR-V will go on sale at Honda dealerships nationwide this fall, followed by the launch of the all-new CR-V Hybrid in early 2020.

Production of the CR-V Hybrid for the U.S. market will take place at Honda’s Greensburg, Indiana plant alongside CR-V and the Insight hybrid sedan. The company will invest $4.2 million and add 34 new jobs in the plant to support production of the CR-V Hybrid. Honda’s Russells Point, Ohio, plant will manufacture the CR-V Hybrid’s two-motor power unit, and the company’s Anna, Ohio, engine plant will produce its 2.0-liter 4-cylinder engine.

“The Honda CR-V is the best-selling CUV over the past two decades and the updates we’ve made to the 2020 model, including a new hybrid-electric variant, solidify its position as a leader in the compact SUV market,” said Henio Arcangeli, Jr., senior vice president of Automobile Sales at American Honda Motor Co., Inc. “The CR-V Hybrid also signifies our direction to bring Honda hybrid-electric technology to all core models and to invest in the production of electrified vehicles in America.”

Honda Electrification Initiative

Honda is targeting two-thirds of its global automobile sales to come from electrified vehicles by 2030. In North America, Honda is focusing on the expanded application of its advanced two-motor hybrid-electric technology as the most effective means to meet customer needs while realizing significant near-term gains in fuel efficiency and accompanying reductions in CO2 emissions that contribute to global climate change.

U.S. sales of electrified Honda vehicles are on track for a third consecutive year of growth. For the first eight months of 2019, sales of Accord Hybrid, Insight and Clarity have reached 42,270 combined sales, propelling Honda electrified vehicle sales to year-over-year gains of 67.9 percent. In 2018, Honda set a new record of 49,914 electrified vehicle sales in the U.S., which were nearly double 2017 results.

Advanced Powertrains

The 2020 Honda CR-V Hybrid promises substantially improved fuel efficiency while maintaining CR-V’s award-winning balance of interior space, driving dynamics and comfort that has made CR-V such a success with American buyers. The CR-V’s advanced two-motor hybrid powertrain, shared with the current Accord Hybrid, combines two electric motors with a 2.0-liter, 16-valve DOHC Atkinson cycle engine with greater than 40 percent thermal efficiency, the highest for any mass-produced Honda engine.

The CR-V’s two-motor system operates without the need for a conventional automatic transmission for smooth and seamless power delivery similar to a pure electric vehicle, and boasts a broad range of electric-only operation. The compact intelligent power unit (IPU), containing the hybrid battery pack and its control systems, is mounted under the cargo floor, allowing the new CR-V Hybrid to retain excellent cargo utility, including a 60/40 split rear seatback with a flat load floor. Peak total system horsepower is 212, up from 190 HP on the CR-V, along with an anticipated 50 percent increase in the EPA city fuel economy rating compared to the CR-V.

The CR-V Hybrid also marks the first application of all-wheel drive to Honda’s two-motor hybrid system in the U.S. When available traction is low, an electronic clutch activates, sending the appropriate level of power from the electric motor to the rear wheels. Detailed specifications on the new CR-V Hybrid, including EPA fuel economy ratings, will be provided closer to on-sale timing early in 2020.

Also for 2020, all non-hybrid CR-V models, including LX, are powered by the efficient 1.5-liter DOHC, direct-injected VTEC™ Turbo powerplant rated at 190 horsepower (SAE net), with responsive and refined performance across the engine’s full operating range. Available in front- or all-wheel drive configurations, power is transmitted through a smooth yet sporty continuously variable transmission (CVT) with Honda G-Shift control logic.

Sophisticated Interior and Exterior Styling

Exterior styling updates to the 2020 Honda CR-V result in a more upscale and rugged appearance. In front, broad openings for the fog lights are fully integrated into the bumper, giving the 2020 CR-V a more aggressive look, while the chrome grille is more pronounced. CR-V EX, EX-L and Touring trims get round LED fog lights, while CR-V Hybrid models in the same trims get distinctive bar-type fog lights with five LEDs.

CR-V Hybrid models will also get hybrid badging and a distinctive blue Honda logo in the center of the grille. In the rear, all CR-V trims feature sophisticated new dark-tinted taillights and a new dark chrome treatment for the garnish below the rear glass, better integrated with the more darkly tinted rear window. In addition to hybrid badges on the hatch, CR-V Hybrid Touring trims receive a unique rear bumper. CR-V Hybrid also has a hidden tailpipe, while non-hybrid CR-V Touring trims get new chrome exhaust finishers for a sporty appearance. All CR-V EX and EX-L trims, including Hybrid, get newly designed 18-inch wheels with a dark gray and machined finish, and Touring trims get a new, larger 19-inch wheel and tire (+1 inch).

Three new exterior colors are available for 2020: Sonic Gray Pearl and Radiant Red Metallic on standard and Hybrid models, and new Aegean Blue Metallic is available exclusively on non-hybrid models.

Inside, the new CR-V Hybrid is distinguished from non-hybrid models through its unique interior trim. Most apparent is the new push-button gear selector flanked by three switches for Econ, Sport or EV mode. Econ mode alters throttle inputs to help driver’s maximize fuel efficiency, while Sport enhances throttle response for a more aggressive feel, with the engine sound enhanced by Active Sound Control for a sportier note. EV Mode allows the CR-V Hybrid to operate under electric-only power when the hybrid battery has a sufficient charge.

The instrument panel also is unique to CR-V Hybrid models, and features a display for power/charge status, as well as a driver-selectable display for power distribution and regeneration. CR-V Hybrid models also receive deceleration selector paddles on the steering wheel. By clicking the left paddle, drivers can increase the amount of regenerative braking from the hybrid system’s electric motor when decelerating.

All 2020 Honda CR-V models and trims benefit from a redesigned center console bin that is easier to use and offers more flexible storage options, and CR-V Touring trims now come standard with Qi-compatible wireless cell phone charging. Additional in-vehicle technology includes a color TFT driver-information interface (DII) center meter display, available 7-inch touchscreen Display Audio interface with Apple CarPlay® and Android Auto™ integration, and an available Honda Satellite-Linked Navigation System™. Also available are remote engine start, dual-zone climate control, an Electric Parking Brake (EPB), rear USB charging ports, front passenger seat with 4-way power adjustment, driver’s seat with 8-way power adjustment and 4-way power lumbar support, and heated front seats. All CR-V models, including the hybrid model, continue to offer top-class interior space with legendary Honda versatility.

Advanced Safety and Driver-Assistive Technology

With the 2020 model year, all Honda CR-Vs now come standard with the Honda Sensing® suite of advanced safety and driver-assistive technologies, including:

  • Collision Mitigation Braking System™ (CMBS™) with Forward Collision Warning (FCW) and pedestrian sensing capability
  • Road Departure Mitigation (RDM) with Lane Departure Warning (LDW)
  • Adaptive Cruise Control (ACC) with low-speed follow
  • Lane Keeping Assist (LKAS)

Additional driver-assistive technologies include the available blind spot information (BSI), Rear Cross Traffic Monitor (CTM) and Auto High Beam headlights.

CR-V Hybrid models benefit from a new Acoustic Vehicle Alerting System (AVAS) designed to increase awareness by pedestrians when travelling under electric-only power. A speaker mounted in the front bumper generates a distinct audible alert that varies in volume depending on vehicle speed and is easily noticeable to pedestrians, but nearly inaudible to the driver or passengers under most circumstances.

The 2020 Honda CR-V also incorporates Honda’s next-generation Advanced Compatibility Engineering™ (ACE™) body structure, helping CR-V achieve the highest possible collision safety ratings, including an NCAP 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA), and targeting a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS).

Chassis Technology

The 2020 Honda CR-V and CR-V Hybrid maintain the same agile and confident handling, greater refinement, additional ground clearance and superior overall versatility versus its competition. Its front MacPherson strut and rear multi-link suspension use specially tuned low-friction dampers, with both FWD and AWD models including tubular front and solid rear stabilizer bars that promote responsive turn-in and flatter cornering. Dual-pinion, variable ratio Electric Power Steering (EPS) also contributes to the CR-V’s direct and satisfying steering feel. For CR-V Hybrid, an electronic servo brake pedal maintains a firm and linear brake feel like its non-hybrid sibling.

About CR-V
With U.S. retail sales of the Honda CR-V approaching 5 million units since its U.S. launch in 1997, the CR-V has been America’s best-selling crossover SUV over the past 22 years. The current-model, 5th-generation CR-V is manufactured in plants in North America, in Marysville and East Liberty, Ohio; Greensburg, Indiana; and Ontario, Canada. Retail sales of CR-V this year tally more than 200-thousand units, putting CR-V on-pace for its seventh year in a row for sales of 300-thousand units or more.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In the first half of 2019, nearly 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, while nearly two-thirds were manufactured in the U.S., using domestic and globally sourced parts.

For More Information
Additional media information including detailed pricing features and high-resolution photography of all 2020 Honda models is available at hondanews.com. Consumer information is available at automobiles.honda.com. To join the Honda community on Facebook, visit facebook.com/honda.

The post 2020 Honda CR-V: America’s Most Popular CUV Gets New U.S.-Built Hybrid-Electric Version, Standard Honda Sensing® and Freshened Styling appeared first on Blog Honda.

2020 Honda Civic Si Launching with Styling and Performance Updates

  • Refreshed styling gives Civic Si Coupe and Sedan an even more aggressive look
  • Shorter final-drive ratio for more responsive acceleration
  • Standard Honda Sensing® suite of safety and driver assist technologies

On the heels of several technology and interior upgrades introduced for model year 2019, the 2020 Honda Civic Si Sedan and Si Coupe are further improved with front and rear styling updates, new more refined LED headlight designs, and a revised final-drive ratio for more responsive acceleration. Additionally, Honda Sensing® is now standard equipment on Civic Si Sedan and Coupe. Arriving in dealers September 6, the 2020 Honda Civic Si Sedan and Coupe will have a Manufacturer’s Suggested Retail Price (MSRP) starting at $25,000.

Exterior and Interior Design

The Civic Si Coupe and Sedan both benefit from exterior styling enhancements befitting the model’s aggressive driving dynamics. These include revised styling to the lower bumper fog light housings, which now feature gloss black surrounding trim and a body-color crossbar. The Honda-signature “wing” grille crossbar is also updated, and the headlights for Si Coupe and Sedan are now multi-element LED lamps with a wider and longer light beam. Civic Si also receives new LED fog lights. In the rear, Si Sedan gets a new lower bumper treatment to match the new front design, with gloss black surrounding trim and a body-color crossbars. All Civic Si models now ride on new matte black 18-inch wheels wrapped in all-season performance tires, with summer tires available as a factory option.

Inside, both Civic Si Coupe and Sedan feature updated sport seats with red accents on the seat bottom and seat back.  Also, there’s new red trim highlighting the instrument panel. The changes compliment interior upgrades made last year that included an updated Display Audio system with physical buttons and a volume knob, bigger cupholders and more.

Powertrain and Chassis

The sport-tuned Civic Si models are highly praised thanks to their exceptionally responsive high-torque turbo engine, sophisticated and sporty chassis tuning and outstanding overall value. Since introduction, the Si Sedan and Coupe have collected multiple awards, including 2018 and 2019 Car and Driver “10Best” and Editor’s Choice awards.

The sport-tuned Si variants of the award-winning 10th generation Civic lineup boast numerous standard performance features, including a powerful 205-horsepower, 1.5-liter, direct injected and turbocharged in-line 4-cylinder engine, a slick-shifting 6-speed manual transmission, a helical limited-slip differential, and adjustable two-mode adaptive damper system. New this year is a 6-percent shorter final-drive ratio, giving the Civic Si improved acceleration feel.

2019 Civic Si Sedan and Coupe Powertrain Details
Engine 1.5L DOHC direct-injected turbocharged 4-cylinder
Transmission 6-speed manual
Horsepower @ rpm (SAE net) 205 @ 5,700
Torque @ rpm (lb.-ft., SAE net) 192 @ 2100-5000
Required fuel Regular unleaded (premium recommended)
CARB emissions rating LEV3-ULEV125
Tune-up interval No scheduled tune-ups required for 100,000 +/- miles

Packaging

As part of the 10th generation Civic family, the 2020 Civic Sedan and Coupe offer class-leading interior volume that rivals many midsize cars, proof that driving an exciting performance car doesn’t have to come with the sacrifice of everyday practicality. Front seat passengers enjoy generous amounts of leg and headroom and a cleverly designed center console offers a surprising amount of flexible storage space. Civic also offers additional storage on a tray under the dash for items that may require quick access, such as a wallet. This additional storage also houses the USB input used for functions including the Display Audio system’s Apple CarPlay® and Android Auto™ integration, allowing drivers to keep their phones out of sight while driving. Alternatively, a convenient pass-through to the upper section lets drivers easily secure their phones while keeping the USB cord from cluttering the interior. Next to the USB input is a convenient 12-volt power source.

Rear seat passengers are treated to excellent legroom and headroom as well, and the generous, midsize-like cargo space – up to 15.1 cu. ft. in sedan and up to 12.1 cu. ft. in coupe – is supplemented by 60/40 split folding rear seatbacks to accommodate longer loads when necessary, with release handles for the seatbacks conveniently located in the trunk and the passenger compartment.

Features and Technology

For 2020, Civic Si Sedan and Coupe models include the Honda Sensing® suite of safety and driver-assistive systems as standard equipment, including new automatic high beams. Also new for the 2020 model year is Active Sound Control, which uses the audio system to enhance the engine sound during aggressive driving. Additional standard features include upscale items such as an electronic parking brake with an automatic Brake Hold feature and a 7-inch digital TFT instrument cluster. Civic Si also includes new 18-inch matte-finish alloy wheels, a power moonroof, Honda’s exclusive LaneWatch™ side-view camera, hands-free entry with push button start and walk-away auto lock, a 450-watt premium audio system with 10 speakers, and heated front seats and body-color exterior mirrors.

This year’s changes build on model year 2019 (MY19) changes, which included the addition of multiple usability updates. Enhancements to technology and connectivity for MY19 included an updated Display Audio system with physical buttons and a volume knob, improved voice recognition and Bluetooth® integration with easier device pairing, a USB sub-cord, upgraded steering wheel controls for simplified operation, and physical buttons for fan speed. Other changes included a new center console cupholder that better holds larger beverages, and an updated electronic parking brake with an indicator light.

Safety and Driver Assistive Features

For the 2020 model year, Civic Si Sedan and Coupe models feature the Honda Sensing® suite of safety and driver-assistive technologies as standard equipment. Honda Sensing® includes Adaptive Cruise Control (ACC), Collision Mitigation Braking System™ (CMBS™) incorporating Forward Collision Warning (FCW), Lane Keeping Assist System (LKAS) and Road Departure Mitigation (RDM) incorporating Lane Departure Warning (LDW). Additionally, all Honda Civic models receive automatic high beams as part of their Honda Sensing® package.

The 2020 Honda Civic Si also features a long list of standard active and passive safety features, including Vehicle Stability Assist™ (VSA®) with traction control, driver and passenger front and side airbags, side-curtain airbags with rollover sensor, Electronic Brake Distribution (EBD), Brake Assist and Honda’s next-generation Advanced Compatibility Engineering™ (ACE™) body structure. The Civic family is designed to achieve a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA) and Top Safety Pick+ rating from the Insurance Institute for Highway Safety (IIHS). Civic Si features a multi-angle rearview camera with guidelines, and comes with Honda LaneWatch™ as standard equipment.

SAFETY & DRIVER ASSISTIVE FEATURES
Collision Mitigation Braking System™ (CMBS™) (HS)
Forward Collision Warning (FCW) (HS)
Road Departure Mitigation System (RDM) (HS)
Lane Keeping Assist System (LKAS) (HS)
Lane Departure Warning (LDW) (HS)
Adaptive Cruise Control (ACC) (HS)
Vehicle Stability Assist™ (VSA®) with Traction Control
Anti-Lock Braking System (ABS)
Electronic Brake Distribution (EBD)
Brake Assist
Tire Pressure Monitoring System (TPMS)
Daytime Running Lights (DRL)
Multi-Angle Rearview Camera
Honda LaneWatch™
Advanced Compatibility Engineering™ (ACE™) Body Structure
Advanced Front Airbags
SmartVent® Front Side Airbags
Side Curtain Airbags with Rollover Sensor
3-Point Seat Belts at all seating positions
Front 3-Point Seat Belts w/ Automatic Tensioning System
Lower Anchors and Tethers for CHildren (LATCH): Lower Anchors (2nd-Row Outboard), Tether Anchors (2nd-Row All)
Driver’s and Front Passenger’s Seat-Belt Reminder
Child-Proof Rear Door Locks

HS = Honda Sensing®

2020 Civic Si Pricing & Fuel Economy Ratings

TRIM MSRP1 MSRP
including $930
Destination Charge
EPA
Fuel Economy Ratings2

(city/highway/combined)
Civic Si Coupe $25,000 $25,930 26/36/30
Civic Si Coupe w/Summer Tires $25,200 $26,130 26/36/30
Civic Si Sedan $25,000 $25,930 26/36/30
Civic Si Sedan w/Summer Tires $25,200 $26,130 26/36/30

The Civic Coupe and Si are produced in Ontario, Canada, with its turbocharged engine produced exclusively at the Anna, Ohio engine plant using domestic and globally-sourced parts.

For More Information
Additional media information including detailed pricing, features and high-resolution photography of all 2020 Honda models is available at hondanews.com. Consumer information can be found at automobiles.honda.com. To join the Honda community on Facebook, visit facebook.com/honda.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2018, more than 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

The post 2020 Honda Civic Si Launching with Styling and Performance Updates appeared first on Blog Honda.

Honda Celebrates 40 Years of Manufacturing in America

Honda associates today celebrated the 40th anniversary of the historic start of production at Honda of America Mfg., Inc. in Marysville, Ohio, in 1979, when the first 64 associates began producing the Elsinore CR 250 motorcycle, which began the rapid growth of Honda in America.

After Honda became the first Japanese automaker to build products in the U.S., automobile production quickly followed on Nov. 1, 1982, at the adjacent Marysville Auto Plant in Ohio.  Honda now has five U.S. auto plants and in 2018, nearly two-thirds of all Honda and Acura automobiles sold in the U.S. were made in America. With 12 major plants in the U.S., Honda also produces engines and transmissions, ATVs and side-by-side vehicles, a variety of power equipment products and the HondaJet in America.

Moreover, Honda’s initial $35 million investment in the Marysville Motorcycle Plant has grown to more than $11 billion in Ohio, and an investment of over $21 billion in Honda’s U.S. operations. Honda now employs more than 25,000 associates at its 12 plants in America. Honda also has steadily increased its local purchasing of parts and materials with more than 600 original equipment suppliers in America and cumulative parts purchases of over $440 billion.

“Honda’s success in Ohio has always been driven by the dedication and innovative spirit of our associates and this 40th anniversary milestone is a tribute to Honda associates, past and present, who have provided their energy, ideas and passion to create high-quality products for our customers,” said Mitsugu Matsukawa, president of Honda of America Mfg.” Based on the team we have in Ohio, and the opportunities ahead, I’m excited for the future of Honda in America.”

In addition to the commitment to local manufacturing, Honda has invested over $1.1 billion in Honda’s U.S. R&D operations, including major centers in Ohio, California, North Carolina and Florida. This year, Honda also marked the 60th anniversary of its business in the U.S., with sales operations established in Los Angeles, California, in June 1959.

Quick Facts: Honda in Ohio
Since Honda began production in Ohio in 1979…

  • Employment has grown to 15,000 Honda associates in Ohio.
  • Investment has surpassed $11 billion in its Ohio operations.
  • Auto production totals nearly 20 million vehicles at Honda’s three Ohio auto plants.
  • Engine and transmission production exceeds one million units per year.
  • Purchasing of parts and materials has grown to $10 billion annually.
  • Operations expanded to include R&D and parts procurement.
  • Charitable contributions top $100 million to Ohio community organizations.

40 Years of Honda Manufacturing in America
Honda marks its 40th anniversary of manufacturing products in America in Sept. 2019. Honda was the first Japanese automaker to produce products in America, beginning with motorcycles in 1979, followed by the start of automobile production in Marysville, Ohio, on Nov. 1, 1982.

Over the course of four decades, Honda has steadily grown its manufacturing capabilities in the region. Honda now employs more than 25,000 associates at 12 plants in America with the capacity to produce more than one million automobiles, three million engines, 400,000 power equipment products and 330,000 powersports products each year, using domestic and globally sourced parts. In 2018, nearly two-thirds of all Honda and Acura automobiles sold in the U.S. were made in America.

Honda also manufactures the HondaJet advanced light jet and GE Honda HF120 turbofan engines in America. Cumulatively, Honda has invested more than $20.2 billion in its American manufacturing capabilities, including more than $5.9 billion over the past five years. The company also works with more than 600 original equipment suppliers in America with cumulative parts purchases of nearly $400 billion over 35 years.

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American Honda Marks Best Month of Sales in Company History, Setting Multiple All-Time Monthly Records

  • American Honda smashes all-time monthly sales records for total vehicles and trucks 
  • Honda brand also records its best-ever month, driven by record truck sales, and robust passenger car sales
  • Honda CR-V and Passport post best-ever sales; HR-V has best August; Civic and Accord each top 30,000 sales
  • Acura sales rise in August, with ILX jumping 58%, and RDX and MDX combining for over 10,000 sales

“At a time of great change in our industry with the growth of light truck sales and introduction of new technologies, it’s gratifying to see American Honda post an all-time best sales month based on great products and maintaining a disciplined approach to the market,” said Henio Arcangeli, Jr., senior vice president of Automobile Sales at American Honda Motor Co. The month of August 2019 demonstrates that the success of the Honda and Acura brands, and our timeless focus on the customer, continue to resonate in the marketplace.”

 

BRAND REPORT

 


Sales Highlights

It was an especially hot August for Honda as the brand set four all-time monthly sales records, including overall brand, total trucks, and model bests for CR-V and Passport. The Honda Civic and Accord also represented a dynamic duo to continue as industry leaders among passenger cars.

  • The Honda brand made company sales history with its best month ever, gaining a robust 19.6% on sales of 158,804 vehicles in August.
  • Honda trucks scored a best-ever month, gaining 19.5% as CR-V (+ 27.8%) and Passport each set all-time monthly records. HR-V had best Aug. (+4%).
  • Honda cars also enjoyed a hot August, with Civic (+25.8%) and Accord (+14.3%) each topping 30,000 units in sales, and Fit gaining 58.2%.
  • Electrified vehicle sales again topped 6,000 units, with Accord Hybrid leading the brand with 2,629 sales, a gain of 56.5% for the month.

Model Notes

Honda electrified vehicle sales are on track for a second consecutive record year and double-digit YoY sales increases on the strength of the Accord Hybrid and Insight sedans.

 

Celebrating its 25th anniversary, the U.S.-made Odyssey has gained over four points of retail share in 2019 and is quickly approaching 40% of all minivan sales en route to being the #1 minivan in America for a decade.

 

 

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Honda to Attend 2019 AIMExpo Presented by Nationwide

Broadened plan to include media activities, North American model debut and product demos

American Honda announced today its plans to attend the 2019 edition of AIMExpo presented by Nationwide, North America’s largest Motorcycle and Powersports Tradeshow and Lifestyle event. Taking place in Ohio’s Greater Columbus Convention Center, near Honda of America Manufacturing of Ohio, AIMExpo presented by Nationwide is dedicated to bringing together industry, media, dealers and consumers in a single arena, and Honda’s on-site activities will embrace that ethos while also commemorating Honda’s 60th anniversary in America. Plans include a world model release with dedicated media activities, along with extensive product displays and demos.

An advocate of the Motorcycle Industry Council’s long-term initiative to bring more people into the world of motorcycling, a plan which will be discussed in greater detail at AIMExpo presented by Nationwide, Honda will likewise work to encourage industry stakeholders to attend this year’s event. Honda’s activities kick off two days before show doors open, with an extended media event that will include a group ride and visits to the AMA Motorcycle Hall of Fame Museum in Pickerington and the Honda Heritage Center in Marysville.

For consumers, Honda will make the North American debut of a new model and will offer demo rides with models including the Gold Wing, Africa Twin, CB1000R, CB650R, NC750X, CBR650F, CB500F, CB500X, Rebel 500 and CRF450L.

“AIMExpo is a great opportunity for the entire industry to come together, and we’re excited about the wide-ranging activities we have planned for this year’s event,” said Chris Cox, American Honda’s Manager of Experiential Marketing/Public Relations. “As we celebrate Honda’s 60th anniversary in America and the continued growth of our two- and four-wheel powersports lineups, we look forward to meeting with media, consumers and other industry stakeholders.”

“Offering a platform to connect dealers, OEMs, media and consumers has been one of the core objectives of AIMExpo presented by Nationwide,” said Cinnamon Kernes, Vice President & General Manager, MIC Events. “As we work to bring the industry together, it’s more important than ever that manufacturers like Honda, through product launches, dealer education and experiential demo rides, are able to take advantage of the ‘one time, one place’ benefit that being in Columbus will offer. Together, we will rise.”

The 2019 AIMExpo presented by Nationwide is open to trade, industry and media September 26-27, and to the general public September 28-29.

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