Archive for Honda Safety

Powerful Stories About Safety Performance from Honda Customers and Family Members Expand Honda “Safety for Everyone” Brand Campaign

  • Raw and emotional, Honda brand campaign showcases real customers involved in serious collisions, who credit Honda vehicle performance with saving their lives
  • Honda “Safety for Everyone” Customer Stories will run across the brand’s social media channels and on video-on-demand (VoD) through 2020
  • First featured customer story tells of surviving collision in her HR-V and rollover event (https://honda.us/safetyforeveryone-nicolestory)

Drawing on emotional storytelling from the real world, Honda is launching the next iteration of its “Safety for Everyone” brand campaign, with a series of raw and compelling stories as told by actual Honda customers involved in serious collisions. The customers featured in the series were involved in major collision events, but walked away without serious injury, crediting the performance of the Honda vehicle with saving their lives. The stories featured in the powerful new social video series are taken from social media posts and letters that Honda received from these appreciative customers.

The Safety for Everyone Customer Stories campaign begins today, and will run through 2020 across Honda social channels and on VoD. Each story embodies the central theme from the brand spot that launched in September (https://honda.us/safetyforeveryone-commercial) – that collisions affect more than those directly involved, including family members, loved ones and close friends. The new videos also direct viewers to a “Safety for Everyone” website (https://honda.us/safetyforeveryone-web) where Honda engineers explain how they develop Honda vehicles to help protect customers in various collision scenarios, along with other safety information.

Nicole Hart’s Story
The first customer story featured in the new series involves Nicole Hart, who shared on Facebook and in a letter to Honda, that in April 2019, she reached for a tissue while driving her 2018 HR-V and found herself drifting into oncoming traffic (https://honda.us/safetyforeveryone-nicolestory). Hart’s vehicle hit the utility trailer towed by a pickup truck and her Honda HR-V rolled over multiple times. Hart walked away with only a sprained wrist and minor cuts and bruises, crediting the thoughtful engineering design of her Honda vehicle with her survival: “I truly believe your well-built vehicle saved my life,” she wrote.

“I am grateful to those who designed and engineered my Honda HR-V. The amount of consideration Honda puts into the safety of each and every vehicle they put on the road makes all the difference,” said Hart. “Not only did I have a guardian angel the day I crashed, but I had a Honda.”

Following the crash, HondaLink® Assist, a feature of Honda’s cloud-based connected car system, HondaLink®, automatically prompted a call to a response agent who immediately requested that emergency personnel arrive on the scene. In the case of an emergency, trained response agents can deliver priority attention and request that help be sent to the scene.

“I truly believe that the structure and safety features in my vehicle saved my life,” added Hart. “I applaud Honda for the work they do and for being pioneers when it comes to customer safety.”

“Safety for Everyone” Customer Stories Series
Additional videos in the Safety for Everyone Customer Stories series will be released in the coming weeks, featuring onscreen interviews with family members directly impacted by the safety and well-being of a Honda customer involved in a collision.

In addition to telling customer stories, the new creative shows a long line of falling dominos – an artistic element popular on social media – as a visual metaphor demonstrating how one collision can affect many people: https://honda.us/safetyforeveryone-chainreaction.

Honda’s Safety for Everyone brand marketing campaign will feature an assortment of customer stories and creative available in :30, :15, :08 and :06 formats. The music featured in the new series also was used in Honda’s Safety for Everyone brand commercial, currently airing during primetime cable and major sports games.

Honda’s Safety for Everyone Approach
Safety for Everyone represents Honda’s unique approach to vehicle safety and vision for a collision-free mobile society where its customers and everyone sharing the road – pedestrians, motorcycle riders, cyclists and occupants of other vehicles – can safely and confidently enjoy the freedom of mobility. With nearly 40,000 lives being lost each year in the United States due to motor vehicle crashes, Honda is committed to developing and deploying advanced passive safety and active safety systems that help protect passengers in a wider variety of collision scenarios, such as the recently announced new front passenger airbag technology designed by Honda engineers.

HondaLink® Assist
HondaLink® Assist1, an additional new feature available on HR-V EX and above, can help request emergency assistance for drivers. If a compatible phone is paired through Bluetooth® HandsFreeLink®, there is a cellular connection and an airbag deployment sensor is triggered by a collision, the system is designed to automatically attempt to notify an operator, report the car’s current location, and allow you to talk directly to the operator. The operator can then contact emergency services if needed.

HondaLink®
HondaLink® is Honda’s cloud-based connected car system, which links owners’ compatible smartphones and data packages to their Honda’s embedded telematics system. The subscription-based HondaLink® system works any time the phone and the vehicle both have a data connection, and allows Honda owners a wide range of features and functionality. Basic and Link services are complimentary, with Security, Remote and Concierge services available for an additional charge after a trial period.

HondaLink® offers drivers a wide variety of complementary services, such as the ability to make service appointments, get roadside assistance, and receive recall and vehicle notifications directly on the driver’s smartphone. Additional HondaLink services available on a subscription basis include geofencing and speed alerts for parents of teen drivers, a stolen vehicle locator, enhanced roadside assistance, automatic collision notification, remote start, and even personal concierge services.2

For More Information
Additional media information including detailed pricing features and high-resolution photography of all 2020 Honda models is available at hondanews.com. Consumer information is available at automobiles.honda.com. To join the Honda community on Facebook, visit facebook.com/honda.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2018, more than 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

The post Powerful Stories About Safety Performance from Honda Customers and Family Members Expand Honda “Safety for Everyone” Brand Campaign appeared first on Blog Honda.

Honda Opens Doors to U.S. Safety Research & Development Labs

  • Honda safety R&D center in Ohio led efforts to develop new airbag technology
  • Dedicated media website with downloadable assets provides detailed look at facilities, testing and engineers as the company advances its “Safety for Everyone” initiative

Honda recently provided an immersive look into its safety research & development efforts as part of its “Safety for Everyone” initiative when it hosted a small group of media at the company’s R&D labs in Raymond, Ohio. The group interacted with top safety engineers, toured state-of-the-art test facilities, and spent some time behind the wheel to experience a variety of vehicle and pedestrian-related tests. Honda also showcased a new passenger front airbag designed to reduce traffic injuries and fatalities in a wider variety of frontal collisions. Plus, the company conducted a small overlap crash test of a 2019 Honda Civic to highlight its innovative crash safety features including the company’s Advanced Compatibility Engineering™ (ACE™) body structure.

An extensive array of video and photographic assets were produced for the event, including interviews with top Honda safety engineers, dynamic component testing, two different tests of the new airbag, Honda Sensing® on-road testing, and slow-motion video of the small overlap crash test from multiple angles. To assist media in covering Honda safety-related news and activities, the collection of assets can be viewed and downloaded from a dedicated media website: https://bit.ly/2NjO4JO.

Honda’s Ohio safety center is one the most sophisticated facilities for safety research, development and testing in the world and includes facilities dedicated to advanced crash simulations, pedestrian safety, collision testing and advanced restraint system development and tuning.

About Honda Safety Leadership
Based on its “Safety for Everyone” approach, Honda has a long history of leadership in the development and application of advanced technologies designed to enhance the safety of all road users, including automobile occupants, motorcycle riders and pedestrians.

Toward Honda’s goal of a “zero-collision society,” the company is broadly applying active safety and driver-assistive systems such as Honda Sensing® and AcuraWatch™. These technologies can significantly reduce the likelihood or severity of a collision and also serve as a bridge to highly automated vehicles of the future. Honda is targeting 2020 for the deployment of vehicles with highly automated highway driving capability and 2025 for the technological achievement of SAE Level 4 automated vehicles for personal use.

About Honda R&D
Operating 14 facilities in the United States, Honda R&D Americas, Inc. (HRA) was incorporated in 1984 after beginning operations in California in 1975. HRA is responsible for creating advanced products and technologies that provide new value to Honda and Acura customers. HRA conducts all phases of product development in the U.S., from market and technology research and styling through engineering design to prototype fabrication and testing, local parts procurement and support for mass production preparation.

With major facilities in California, Ohio, North Carolina and Florida, HRA is engaged in the development of Honda and Acura automobiles and Honda powersports and power equipment products. HRA is also playing a lead role in the development of leading-edge safety, driver assistive and environmental technologies. Learn more at http://www.hondaresearch.com/.

The post Honda Opens Doors to U.S. Safety Research & Development Labs appeared first on Blog Honda.

Personal Storytelling Demonstrates Effect of Safety on Human Lives in New Honda Brand Campaign

  • Honda’s new safety advertising campaign portrays an emotional “what if” pedestrian collision scenario, prevented by Honda Sensing® safety and driver-assistive technology
  • Multichannel marketing campaign follows debut of new Honda-conceived front passenger airbag technology announced last month
  • “Safety for Everyone” approach extends beyond automobile drivers and motorcycle riders to passengers, pedestrians and everyone using the road, as part of Honda’s vision for a collision-free society

Honda is debuting a brand marketing campaign highlighting the automaker’s deep-rooted and ongoing commitment to safety and the company goal of helping to create a collision-free society. The new “Safety for Everyone” campaign launches today with 60-second and 30-second commercials (https://honda.us/safetyforeveryone) that portray a “what if” vehicle-pedestrian collision scenario. Through emotional storytelling, the spot illustrates what could happen to the lives touched by a pedestrian had a collision not been avoided by Honda’s Collision Mitigating Braking System™, part of the Honda Sensing® suite of safety and driver-assistive technology that is now standard or available on every Honda model in the U.S.

“Safety for Everyone” represents Honda’s unique approach to safety — that everyone sharing the road should be able to safely and confidently enjoy the freedom of mobility. With nearly 40,000 lives being lost each year in the United States due to motor vehicle crashes, Honda is dedicated to not only improving the safety of drivers and occupants of its vehicles, but all road users such as pedestrians, motorcycle riders, cyclists and occupants of other vehicles, with the ultimate goal of eliminating crashes and vehicle-related fatalities completely.

“We wanted our new Honda brand campaign to capture the type of real-life scenario that inspires Honda engineers to pour their passion into creating technologies that work toward our ‘Safety for Everyone’ approach of protecting everyone sharing the road,” said Ed Beadle, senior manager of marketing for Honda. “Crash statistics alone simply can’t tell the story of how a single crash can have a significant and lasting effect on family, friends and loved ones of people involved in a collision.”

Directed by award-winning commercial director Ringan Ledwidge, Honda’s “Safety for Everyone” spot will first air during tonight’s Friday night college football matchup on ESPN/ABC. The commercial will run on national cable and network television through November 30 and on sports networks through January 2020 during professional football, hockey and basketball games. The commercial leads a multichannel campaign that will also feature creative across Honda’s website and social media through the fall.

In addition, and to further advance its vision for a collision-free society, Honda will roll out a safety-focused social media campaign next month that features actual Honda customers who have benefitted from Honda’s active and passive safety technologies. These inspiring stories are pulled from customers’ social media posts and letters Honda has received from thankful customers.

Honda “Safety for Everyone” Approach
On the basis of this “Safety for Everyone” concept, Honda is committed to developing innovative safety technologies and equipping them to its automobiles, motorcycles and other powersports products toward Honda’s vision for a collision-free mobile society where its customers, and everyone sharing the road, can safely and confidently enjoy the freedom of mobility.

Honda Sensing®
Honda Sensing® helps provide greater awareness of conditions around the vehicle, and in some cases can help drivers maintain lane position and, under certain conditions, is capable of slowing or even stopping the vehicle if a potential frontal collision has been detected. Comprising the Honda Sensing® suite of safety and driver assistive technologies are:

For More Information
Additional media information including detailed pricing features and high-resolution photography of all 2020 Honda models is available at hondanews.com. Consumer information is available at automobiles.honda.com. To join the Honda community on Facebook, visit facebook.com/honda.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2018, more than 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

The post Personal Storytelling Demonstrates Effect of Safety on Human Lives in New Honda Brand Campaign appeared first on Blog Honda.

Honda Announces New Passenger Front Airbag Design to Reduce Traffic Injuries and Fatalities in Wider Variety of Frontal Collisions

  • New airbag development led by U.S. engineers at Honda R&D center in Ohio
  • New design focuses on enhancing protection of front passengers in angled front crashes
  • Effort to advance airbag technology reflects Honda “Safety for Everyone” initiative

Honda today announced the development of an innovative new passenger front airbag technology designed to better protect occupants in a wide range of frontal collision scenarios, including angled crashes between vehicles or a vehicle and another object. Honda plans to begin applying its advanced airbag design to new products in the United States in 2020.

Development and testing of the new airbag was led by engineers at Honda R&D Americas, Inc. in Ohio in partnership with Autoliv, one of the company’s safety systems suppliers. The new design is based on Honda’s commitment to developing technologies that better protect vehicle occupants in a wide range of crash scenarios. In 2017, upwards of 37,000 people lost their lives on U.S. roadways as a result of motor vehicle traffic crashes, a slight decrease from the previous two years, according to data from the National Highway Traffic Safety Administration (NHTSA).

“This new airbag technology represents Honda’s continuing effort to advance safety performance in a wider variety of crash scenarios and reflects the innovative thinking that our engineers are bringing to the challenge of reducing traffic injuries and fatalities,” said Jim Keller, President of Honda R&D Americas, Inc. “Guided by Honda’s ‘Safety for Everyone’ commitment, our engineers recognize that their work on this type of breakthrough safety technology will have  far-reaching effects on peoples’ lives for many years to come.”

New Airbag Design

Honda’s next-generation airbag is designed to reduce the potential for injuries that can occur in a wider variety of frontal impacts. It is particularly beneficial in angled frontal impacts in which lateral collision forces can cause an occupant’s head to rotate severely or slide off the airbag, increasing the chance of serious injury.

Unlike conventional airbag systems that rely on a single inflatable compartment, the new system utilizes four major components: three inflated compartments — a center chamber and two outward-projecting side chambers that create a wide base across the dash — along with a “sail panel” that stretches between the two side chambers at their outermost edge. Operating something like a baseball catcher’s mitt, the sail panel catches and decelerates the occupant’s head while also engaging the side chambers, pulling them inward to cradle and protect the head, mitigating the potential for injury.

This next-generation airbag technology is the result of Honda engineers’ study of real-world crash events along with research and testing conducted at the company’s advanced safety research center in Raymond, Ohio. Honda’s Ohio safety center is one the most sophisticated facilities for safety research, development and testing in the world and includes facilities dedicated to advanced crash simulations, pedestrian safety, collision testing and advanced restraint system development and tuning.

Honda Safety Leadership

Honda also is working to develop and deploy advanced passive safety and active safety systems that can reduce the severity of a collision or help avoid it entirely. In addition to passive safety systems such as airbags, seatbelts and advanced crash safety structures like the company’s Advanced Compatibility Engineering™ (ACE™) body structure, Honda is aggressively deploying its Honda Sensing® and AcuraWatch™ suites of safety and driver-assistive systems. Today, more than 2.5 million vehicles on U.S. roadways are utilizing these technologies, which are now standard or available on all 2019 and newer Honda models and standard on all 2019 and newer Acura sedans and SUVs.  The company has committed to making this broad suite of technologies standard on nearly all of its vehicles by 2022.

Combined, Acura and Honda have ten 2019 model-year vehicles – Acura: MDX, RDX1 and RLX; Honda: Accord1, HR-V,2 Insight, CR-V,2 Odyssey,2 Pilot and Ridgeline2 — that earned a TOP SAFETY PICK or TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS). Further, all 2019 model-year Acura and Honda vehicles that have been fully tested by the National Highway Traffic Safety Administration (NHSTA) have earned a top 5-star Overall Vehicle Score, 15 model nameplates in total.

Honda Safety for Everyone Commitment

As a manufacturer of a wide variety of products including automobiles and powersports vehicles, Honda’s “Safety for Everyone” commitment is not limited only to the needs of car drivers and motorcycle riders, but extends to passengers, pedestrians, and occupants of all vehicles — in short, to everyone sharing the road. On the basis of this “Safety for Everyone” concept, Honda is committed to developing innovative safety technologies and equipping them to its automobiles, motorcycles and other powersports products toward Honda’s vision for a collision-free mobile society where its customers, and everyone sharing the road, can safely and confidently enjoy the freedom of mobility.

About Honda Safety Leadership

Based on its “Safety for Everyone” approach, Honda has a long history of leadership in the development and application of advanced technologies designed to enhance the safety of all road users, including automobile occupants, motorcycle riders and pedestrians.

Toward Honda’s goal of a “zero-collision society,” the company is broadly applying active safety and driver-assistive systems such as Honda Sensing® and AcuraWatch™. These technologies can significantly reduce the likelihood or severity of a collision and also serve as a bridge to highly automated vehicles of the future. Honda is targeting 2020 for the deployment of vehicles with highly automated highway driving capability and 2025 for the technological achievement of SAE Level 4 automated vehicles for personal use.

About Honda R&D

Operating 14 facilities in the United States, Honda R&D Americas, Inc. (HRA) was incorporated in 1984 after beginning operations in California in 1975. HRA is responsible for creating advanced products and technologies that provide new value to Honda and Acura customers. HRA conducts all phases of product development in the U.S., from market and technology research and styling through engineering design to prototype fabrication and testing, local parts procurement and support for mass production preparation.

With major facilities in California, Ohio, North Carolina and Florida, HRA is engaged in the development of Honda and Acura automobiles and Honda powersports and power equipment products. HRA is also playing a lead role in the development of leading-edge safety, driver assistive and environmental technologies. Learn more at http://www.hondaresearch.com/

The post Honda Announces New Passenger Front Airbag Design to Reduce Traffic Injuries and Fatalities in Wider Variety of Frontal Collisions appeared first on Blog Honda.

Honda Announces New Passenger Front Airbag Design to Reduce Traffic Injuries and Fatalities in Wider Variety of Frontal Collisions

  • New airbag development led by U.S. engineers at Honda R&D center in Ohio
  • New design focuses on enhancing protection of front passengers in angled front crashes
  • Effort to advance airbag technology reflects Honda “Safety for Everyone” initiative

Honda today announced the development of an innovative new passenger front airbag technology designed to better protect occupants in a wide range of frontal collision scenarios, including angled crashes between vehicles or a vehicle and another object. Honda plans to begin applying its advanced airbag design to new products in the United States in 2020.

Development and testing of the new airbag was led by engineers at Honda R&D Americas, Inc. in Ohio in partnership with Autoliv, one of the company’s safety systems suppliers. The new design is based on Honda’s commitment to developing technologies that better protect vehicle occupants in a wide range of crash scenarios. In 2017, upwards of 37,000 people lost their lives on U.S. roadways as a result of motor vehicle traffic crashes, a slight decrease from the previous two years, according to data from the National Highway Traffic Safety Administration (NHTSA).

“This new airbag technology represents Honda’s continuing effort to advance safety performance in a wider variety of crash scenarios and reflects the innovative thinking that our engineers are bringing to the challenge of reducing traffic injuries and fatalities,” said Jim Keller, President of Honda R&D Americas, Inc. “Guided by Honda’s ‘Safety for Everyone’ commitment, our engineers recognize that their work on this type of breakthrough safety technology will have  far-reaching effects on peoples’ lives for many years to come.”

New Airbag Design

Honda’s next-generation airbag is designed to reduce the potential for injuries that can occur in a wider variety of frontal impacts. It is particularly beneficial in angled frontal impacts in which lateral collision forces can cause an occupant’s head to rotate severely or slide off the airbag, increasing the chance of serious injury.

Unlike conventional airbag systems that rely on a single inflatable compartment, the new system utilizes four major components: three inflated compartments — a center chamber and two outward-projecting side chambers that create a wide base across the dash — along with a “sail panel” that stretches between the two side chambers at their outermost edge. Operating something like a baseball catcher’s mitt, the sail panel catches and decelerates the occupant’s head while also engaging the side chambers, pulling them inward to cradle and protect the head, mitigating the potential for injury.

This next-generation airbag technology is the result of Honda engineers’ study of real-world crash events along with research and testing conducted at the company’s advanced safety research center in Raymond, Ohio. Honda’s Ohio safety center is one the most sophisticated facilities for safety research, development and testing in the world and includes facilities dedicated to advanced crash simulations, pedestrian safety, collision testing and advanced restraint system development and tuning.

Honda Safety Leadership

Honda also is working to develop and deploy advanced passive safety and active safety systems that can reduce the severity of a collision or help avoid it entirely. In addition to passive safety systems such as airbags, seatbelts and advanced crash safety structures like the company’s Advanced Compatibility Engineering™ (ACE™) body structure, Honda is aggressively deploying its Honda Sensing® and AcuraWatch™ suites of safety and driver-assistive systems. Today, more than 2.5 million vehicles on U.S. roadways are utilizing these technologies, which are now standard or available on all 2019 and newer Honda models and standard on all 2019 and newer Acura sedans and SUVs.  The company has committed to making this broad suite of technologies standard on nearly all of its vehicles by 2022.

Combined, Acura and Honda have ten 2019 model-year vehicles – Acura: MDX, RDX1 and RLX; Honda: Accord1, HR-V,2Insight, CR-V,2 Odyssey,2 Pilot and Ridgeline2 — that earned a TOP SAFETY PICK or TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS). Further, all 2019 model-year Acura and Honda vehicles that have been fully tested by the National Highway Traffic Safety Administration (NHSTA) have earned a top 5-star Overall Vehicle Score, 15 model nameplates in total.

Honda Safety for Everyone Commitment

As a manufacturer of a wide variety of products including automobiles and powersports vehicles, Honda’s “Safety for Everyone” commitment is not limited only to the needs of car drivers and motorcycle riders, but extends to passengers, pedestrians, and occupants of all vehicles — in short, to everyone sharing the road. On the basis of this “Safety for Everyone” concept, Honda is committed to developing innovative safety technologies and equipping them to its automobiles, motorcycles and other powersports products toward Honda’s vision for a collision-free mobile society where its customers, and everyone sharing the road, can safely and confidently enjoy the freedom of mobility.

About Honda Safety Leadership

Based on its “Safety for Everyone” approach, Honda has a long history of leadership in the development and application of advanced technologies designed to enhance the safety of all road users, including automobile occupants, motorcycle riders and pedestrians.

Toward Honda’s goal of a “zero-collision society,” the company is broadly applying active safety and driver-assistive systems such as Honda Sensing® and AcuraWatch™. These technologies can significantly reduce the likelihood or severity of a collision and also serve as a bridge to highly automated vehicles of the future. Honda is targeting 2020 for the deployment of vehicles with highly automated highway driving capability and 2025 for the technological achievement of SAE Level 4 automated vehicles for personal use.

About Honda R&D

Operating 14 facilities in the United States, Honda R&D Americas, Inc. (HRA) was incorporated in 1984 after beginning operations in California in 1975. HRA is responsible for creating advanced products and technologies that provide new value to Honda and Acura customers. HRA conducts all phases of product development in the U.S., from market and technology research and styling through engineering design to prototype fabrication and testing, local parts procurement and support for mass production preparation.

With major facilities in California, Ohio, North Carolina and Florida, HRA is engaged in the development of Honda and Acura automobiles and Honda powersports and power equipment products. HRA is also playing a lead role in the development of leading-edge safety, driver assistive and environmental technologies. Learn more at http://www.hondaresearch.com/

The post Honda Announces New Passenger Front Airbag Design to Reduce Traffic Injuries and Fatalities in Wider Variety of Frontal Collisions appeared first on Blog Honda.

Honda Announces New Passenger Front Airbag Design to Reduce Traffic Injuries and Fatalities in Wider Variety of Frontal Collisions

  • New airbag development led by U.S. engineers at Honda R&D center in Ohio
  • New design focuses on enhancing protection of front passengers in angled front crashes
  • Effort to advance airbag technology reflects Honda “Safety for Everyone” initiative

Honda today announced the development of an innovative new passenger front airbag technology designed to better protect occupants in a wide range of frontal collision scenarios, including angled crashes between vehicles or a vehicle and another object. Honda plans to begin applying its advanced airbag design to new products in the United States in 2020.

Development and testing of the new airbag was led by engineers at Honda R&D Americas, Inc. in Ohio in partnership with Autoliv, one of the company’s safety systems suppliers. The new design is based on Honda’s commitment to developing technologies that better protect vehicle occupants in a wide range of crash scenarios. In 2017, upwards of 37,000 people lost their lives on U.S. roadways as a result of motor vehicle traffic crashes, a slight decrease from the previous two years, according to data from the National Highway Traffic Safety Administration (NHTSA).

“This new airbag technology represents Honda’s continuing effort to advance safety performance in a wider variety of crash scenarios and reflects the innovative thinking that our engineers are bringing to the challenge of reducing traffic injuries and fatalities,” said Jim Keller, President of Honda R&D Americas, Inc. “Guided by Honda’s ‘Safety for Everyone’ commitment, our engineers recognize that their work on this type of breakthrough safety technology will have  far-reaching effects on peoples’ lives for many years to come.”

New Airbag Design

Honda’s next-generation airbag is designed to reduce the potential for injuries that can occur in a wider variety of frontal impacts. It is particularly beneficial in angled frontal impacts in which lateral collision forces can cause an occupant’s head to rotate severely or slide off the airbag, increasing the chance of serious injury.

Unlike conventional airbag systems that rely on a single inflatable compartment, the new system utilizes four major components: three inflated compartments — a center chamber and two outward-projecting side chambers that create a wide base across the dash — along with a “sail panel” that stretches between the two side chambers at their outermost edge. Operating something like a baseball catcher’s mitt, the sail panel catches and decelerates the occupant’s head while also engaging the side chambers, pulling them inward to cradle and protect the head, mitigating the potential for injury.

This next-generation airbag technology is the result of Honda engineers’ study of real-world crash events along with research and testing conducted at the company’s advanced safety research center in Raymond, Ohio. Honda’s Ohio safety center is one the most sophisticated facilities for safety research, development and testing in the world and includes facilities dedicated to advanced crash simulations, pedestrian safety, collision testing and advanced restraint system development and tuning.

Honda Safety Leadership

Honda also is working to develop and deploy advanced passive safety and active safety systems that can reduce the severity of a collision or help avoid it entirely. In addition to passive safety systems such as airbags, seatbelts and advanced crash safety structures like the company’s Advanced Compatibility Engineering™ (ACE™) body structure, Honda is aggressively deploying its Honda Sensing® and AcuraWatch™ suites of safety and driver-assistive systems. Today, more than 2.5 million vehicles on U.S. roadways are utilizing these technologies, which are now standard or available on all 2019 and newer Honda models and standard on all 2019 and newer Acura sedans and SUVs.  The company has committed to making this broad suite of technologies standard on nearly all of its vehicles by 2022.

Combined, Acura and Honda have ten 2019 model-year vehicles – Acura: MDX, RDX1 and RLX; Honda: Accord1, HR-V,2Insight, CR-V,2 Odyssey,2 Pilot and Ridgeline2 — that earned a TOP SAFETY PICK or TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS). Further, all 2019 model-year Acura and Honda vehicles that have been fully tested by the National Highway Traffic Safety Administration (NHSTA) have earned a top 5-star Overall Vehicle Score, 15 model nameplates in total.

Honda Safety for Everyone Commitment

As a manufacturer of a wide variety of products including automobiles and powersports vehicles, Honda’s “Safety for Everyone” commitment is not limited only to the needs of car drivers and motorcycle riders, but extends to passengers, pedestrians, and occupants of all vehicles — in short, to everyone sharing the road. On the basis of this “Safety for Everyone” concept, Honda is committed to developing innovative safety technologies and equipping them to its automobiles, motorcycles and other powersports products toward Honda’s vision for a collision-free mobile society where its customers, and everyone sharing the road, can safely and confidently enjoy the freedom of mobility.

About Honda Safety Leadership

Based on its “Safety for Everyone” approach, Honda has a long history of leadership in the development and application of advanced technologies designed to enhance the safety of all road users, including automobile occupants, motorcycle riders and pedestrians.

Toward Honda’s goal of a “zero-collision society,” the company is broadly applying active safety and driver-assistive systems such as Honda Sensing® and AcuraWatch™. These technologies can significantly reduce the likelihood or severity of a collision and also serve as a bridge to highly automated vehicles of the future. Honda is targeting 2020 for the deployment of vehicles with highly automated highway driving capability and 2025 for the technological achievement of SAE Level 4 automated vehicles for personal use.

About Honda R&D

Operating 14 facilities in the United States, Honda R&D Americas, Inc. (HRA) was incorporated in 1984 after beginning operations in California in 1975. HRA is responsible for creating advanced products and technologies that provide new value to Honda and Acura customers. HRA conducts all phases of product development in the U.S., from market and technology research and styling through engineering design to prototype fabrication and testing, local parts procurement and support for mass production preparation.

With major facilities in California, Ohio, North Carolina and Florida, HRA is engaged in the development of Honda and Acura automobiles and Honda powersports and power equipment products. HRA is also playing a lead role in the development of leading-edge safety, driver assistive and environmental technologies. Learn more at http://www.hondaresearch.com/

The post Honda Announces New Passenger Front Airbag Design to Reduce Traffic Injuries and Fatalities in Wider Variety of Frontal Collisions appeared first on Blog Honda.

Honda Encourages Teens to Have #TheTextTalk with Parents, Cultivating Open Dialogue on Distracted Driving

  • Study1 shows one in three parents text and drive with children in the car
  • Throughout April – Distracted Driving Awareness Month – Honda is encouraging teens to have #TheTextTalk with their parents
  • Honda campaign features authentic videos of teens and parents in meaningful conversations about the dangers of texting while driving

Given the pervasive danger of texting while driving, Honda is flipping the script by encouraging teens to be role models and have #TheTextTalk with their parents throughout the month of April and beyond. The Distracted Driving Awareness Month campaign from Honda features a series of videos geared to motivate teens to have #TheTextTalk, an open dialogue with their parents about practicing safer driving habits: Honda.us.distracted.

 

The campaign was inspired by today’s growing need to address the dangers of driving distracted. Researchers at Children’s Hospital of Philadelphia (CHOP) and University of Pennsylvania School of Nursing found that one in three parents read text messages and one in seven use social media while driving their children between the ages of four and ten. According to data from the National Highway Traffic Safety Administration, each day in the United States more than 1,000 people are injured in crashes that are reported to involve a distracted driver.2

“By making children and teens the catalysts for change, Honda’s distracted driving campaign takes a nontraditional approach in parent-child dynamics to capture true human emotion and encourage safer driving,” said Jessica Fini, social media manager at American Honda Motor, Co., Inc. “For the past six years, we have used our social media platforms to promote safer driving during National Distracted Driving Awareness month, and we hope having the text talk will inspire a crucial conversation between teens and parents beyond the month of April.”

Distracted Driving Campaign Details
Honda’s distracted driving campaign features a long-form video (Honda.us.distracted) broken up into three pivotal parts:

  • Introduction: each video opens with a montage of teenagers sitting down for individual interviews, discussing their and their parents’ phone behavior.
  • Revelation: the video then shows the director asking each teen a series of questions related to their parent’s driving habits. The director asks why they haven’t discussed the dangers of their parents texting while driving, and how they’d feel if they had the talk with them now.
  • Change: the families reunite to have #TheTextTalk. Each emotional parent-child conversation ends with a heartfelt commitment from the parent to stop texting while driving.
  • The long-form video will live on Honda’s YouTube channel with cut-down versions of the video featured on Honda’s social media channels, including Twitter (@Honda), Facebook (https://www.facebook.com/Honda/), and Instagram (@Honda), throughout the month of April.

The campaign also features a pledge to drive distracted-free:

  • The families featured in the video sign a pledge, a physical reminder of their heartfelt discussion, on how they will stop driving while distracted for the sake of their loved ones.
  • The pledge will also be featured on Honda’s Instagram and website. Honda is encouraging people to share the pledge by tagging their loved ones on social media.
  • Alternatively, a link to the online PDF version of the pledge is available at Honda.us.pledge and can be printed, signed, and shared among friends and family as a physical reminder of their commitment to no longer text and drive.

For More Information 
Consumer information is available at automobiles.honda.com. To join the Honda community on Facebook, visit facebook.com/honda. Additional media information including detailed pricing features and high-resolution photography of all 2019 Honda models is available at hondanews.com.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2018, more than 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

About Honda Safety
Honda is pursuing its vision for a zero-collision society through advanced technologies such as Honda Sensing®, already deployed on nearly one million Honda vehicles on U.S. roads today. These technologies can significantly reduce the likelihood or severity of a collision and also serve as a bridge to highly-automated vehicles of the future. All Honda vehicles also feature the company’s Advanced Compatibility Engineering™ (ACE™) body structure for improved collision safety, and have helped all tested 2018 model Honda vehicles achieve the highest available 5-star Overall Vehicle Score from the National Highway and Traffic Safety Administration.

The post Honda Encourages Teens to Have #TheTextTalk with Parents, Cultivating Open Dialogue on Distracted Driving appeared first on Blog Honda.

Statement by American Honda Regarding Replacement Engine Short Block Recall: 2015-2016 Honda CR-V

  • Sixteen CR-V vehicles that experienced prior engine repairs affected
  • Replacement engine short blocks will be inspected and, if needed, replaced, free of charge

2016 honda cr-v se

Honda will voluntarily recall sixteen CR-V vehicles from the 2015 and 2016 model years that previously experienced engine short block replacement in the United States to inspect and, if needed, replace the replacement short blocks, free of charge.

A small number of replacement engine short blocks may have been assembled with pistons specified for markets other than the United States. Incorrect pistons could potentially result in a loss of expected engine power, which could increase the risk of a crash. This concern was discovered and reported to Honda by a dealer technician who recognized incorrect pistons prior to installing a replacement short block during an unrelated repair. Honda has received no customer reports of problems related to this issue.

Honda is announcing this recall to encourage owners of affected vehicles to take them to an authorized dealer as soon as possible for repair. Due to the relatively small number of affected vehicles, where possible, Honda is currently attempting to contact owners of affected vehicles by phone to schedule inspections. Owners of 2015-2016 CR-Vs can also determine if their individual vehicles require repair by visiting www.recalls.honda.com or by calling (888) 234-2138. Mailed notification to owners of any remaining unrepaired vehicles will occur in early-June 2017.

Honda Introduces “The DT” (The Designated Texter) to Advocate Driver Safety during Distracted Driving Month

dt

Through a fun and lively parody video coupled with gifs and memes, Honda is introducing “The DT” (The Designated Texter) to discourage drivers from distracted driving. The DT social media campaign is aimed at reminding drivers about the importance of not texting while driving and the general danger of distraction on the road, coinciding with the Distracted Driving Month of April.

Honda’s latest driver safety awareness campaign takes a unique and entertaining approach to highlight the importance of practicing safe driving habits in the form of a parody rap music video. The campaign features two 60-second and one 30-second version of the spot starring “The DT,” the person a driver trusts with his or her phone while behind the wheel. The video will be accompanied by a variety of gifs and memes.

The lyrically savvy, comedic “banger” of a video takes inspiration from classic and parody rap videos, bringing the concept of “The DT” to life. Taking a cue from pop culture, Honda coined the term “DT,” hoping it will encourage sharing amongst the target audience. The campaign explains the benefits of how a Designated Texter enables safer driving and requires “Mad Responsibilty” when getting behind the wheel.  In addition, “The DT” can be helpful with other potential driver distractions, such as taking photos while the vehicle is in motion.

“The DT” social campaign will be shared and promoted starting today on Honda’s social media channels, including Instagram, Facebook, Twitter and YouTube: https://youtu.be/tfFmavG4xM8.

“Honda believes it’s critically important we continue to educate consumers about safer driving habits, especially with so many young drivers with cell phones behind the wheel,” said Ernie Kelsey, senior manager of regional, social and experiential marketing at Honda. “Distracted driving is a serious issue, but we hope with this “DT” campaign we’ll get the attention of young drivers to address one portion of the issue…and make it cooler to hand over your phone to your passenger than to attempt to text or take photos themselves.”

The videos will run through the month of April and can be viewed at https://youtu.be/tfFmavG4xM8

About Honda’s Commitment to Safety
Honda vehicles offer a broad range of active and passive safety features, including the Honda Sensing® suite of advanced safety and driver-assistive technologies, which can help avoid a collision or mitigate its severity. There are more than 500,000 vehicles equipped with Honda Sensing® on U.S. roads today. Honda Sensing® is available on the Civic, Accord, CR-V, Pilot and Ridgeline.  All 2017 Honda models come equipped with a multi-angle rearview camera as standard equipment and Honda’s Advance Compatibility Engineering™ (ACE™) body structure.

Honda Odyssey Recall

If you're car could tell its journey with you, what would it say?

Honda is voluntarily recalling the Odyssey minivan from the model years 2011-2017. More than 630,00 vehicles are affected by the recall.

The release on the second row may remain in an unlocked position, which could allow the seats to move unexpectedly, including in an accident. No injuries have been reported due to this issue.

If you have questions, please contact Honda or Sims Honda.