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Powerful Stories About Safety Performance from Honda Customers and Family Members Expand Honda “Safety for Everyone” Brand Campaign

  • Raw and emotional, Honda brand campaign showcases real customers involved in serious collisions, who credit Honda vehicle performance with saving their lives
  • Honda “Safety for Everyone” Customer Stories will run across the brand’s social media channels and on video-on-demand (VoD) through 2020
  • First featured customer story tells of surviving collision in her HR-V and rollover event (https://honda.us/safetyforeveryone-nicolestory)

Drawing on emotional storytelling from the real world, Honda is launching the next iteration of its “Safety for Everyone” brand campaign, with a series of raw and compelling stories as told by actual Honda customers involved in serious collisions. The customers featured in the series were involved in major collision events, but walked away without serious injury, crediting the performance of the Honda vehicle with saving their lives. The stories featured in the powerful new social video series are taken from social media posts and letters that Honda received from these appreciative customers.

The Safety for Everyone Customer Stories campaign begins today, and will run through 2020 across Honda social channels and on VoD. Each story embodies the central theme from the brand spot that launched in September (https://honda.us/safetyforeveryone-commercial) – that collisions affect more than those directly involved, including family members, loved ones and close friends. The new videos also direct viewers to a “Safety for Everyone” website (https://honda.us/safetyforeveryone-web) where Honda engineers explain how they develop Honda vehicles to help protect customers in various collision scenarios, along with other safety information.

Nicole Hart’s Story
The first customer story featured in the new series involves Nicole Hart, who shared on Facebook and in a letter to Honda, that in April 2019, she reached for a tissue while driving her 2018 HR-V and found herself drifting into oncoming traffic (https://honda.us/safetyforeveryone-nicolestory). Hart’s vehicle hit the utility trailer towed by a pickup truck and her Honda HR-V rolled over multiple times. Hart walked away with only a sprained wrist and minor cuts and bruises, crediting the thoughtful engineering design of her Honda vehicle with her survival: “I truly believe your well-built vehicle saved my life,” she wrote.

“I am grateful to those who designed and engineered my Honda HR-V. The amount of consideration Honda puts into the safety of each and every vehicle they put on the road makes all the difference,” said Hart. “Not only did I have a guardian angel the day I crashed, but I had a Honda.”

Following the crash, HondaLink® Assist, a feature of Honda’s cloud-based connected car system, HondaLink®, automatically prompted a call to a response agent who immediately requested that emergency personnel arrive on the scene. In the case of an emergency, trained response agents can deliver priority attention and request that help be sent to the scene.

“I truly believe that the structure and safety features in my vehicle saved my life,” added Hart. “I applaud Honda for the work they do and for being pioneers when it comes to customer safety.”

“Safety for Everyone” Customer Stories Series
Additional videos in the Safety for Everyone Customer Stories series will be released in the coming weeks, featuring onscreen interviews with family members directly impacted by the safety and well-being of a Honda customer involved in a collision.

In addition to telling customer stories, the new creative shows a long line of falling dominos – an artistic element popular on social media – as a visual metaphor demonstrating how one collision can affect many people: https://honda.us/safetyforeveryone-chainreaction.

Honda’s Safety for Everyone brand marketing campaign will feature an assortment of customer stories and creative available in :30, :15, :08 and :06 formats. The music featured in the new series also was used in Honda’s Safety for Everyone brand commercial, currently airing during primetime cable and major sports games.

Honda’s Safety for Everyone Approach
Safety for Everyone represents Honda’s unique approach to vehicle safety and vision for a collision-free mobile society where its customers and everyone sharing the road – pedestrians, motorcycle riders, cyclists and occupants of other vehicles – can safely and confidently enjoy the freedom of mobility. With nearly 40,000 lives being lost each year in the United States due to motor vehicle crashes, Honda is committed to developing and deploying advanced passive safety and active safety systems that help protect passengers in a wider variety of collision scenarios, such as the recently announced new front passenger airbag technology designed by Honda engineers.

HondaLink® Assist
HondaLink® Assist1, an additional new feature available on HR-V EX and above, can help request emergency assistance for drivers. If a compatible phone is paired through Bluetooth® HandsFreeLink®, there is a cellular connection and an airbag deployment sensor is triggered by a collision, the system is designed to automatically attempt to notify an operator, report the car’s current location, and allow you to talk directly to the operator. The operator can then contact emergency services if needed.

HondaLink®
HondaLink® is Honda’s cloud-based connected car system, which links owners’ compatible smartphones and data packages to their Honda’s embedded telematics system. The subscription-based HondaLink® system works any time the phone and the vehicle both have a data connection, and allows Honda owners a wide range of features and functionality. Basic and Link services are complimentary, with Security, Remote and Concierge services available for an additional charge after a trial period.

HondaLink® offers drivers a wide variety of complementary services, such as the ability to make service appointments, get roadside assistance, and receive recall and vehicle notifications directly on the driver’s smartphone. Additional HondaLink services available on a subscription basis include geofencing and speed alerts for parents of teen drivers, a stolen vehicle locator, enhanced roadside assistance, automatic collision notification, remote start, and even personal concierge services.2

For More Information
Additional media information including detailed pricing features and high-resolution photography of all 2020 Honda models is available at hondanews.com. Consumer information is available at automobiles.honda.com. To join the Honda community on Facebook, visit facebook.com/honda.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2018, more than 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

The post Powerful Stories About Safety Performance from Honda Customers and Family Members Expand Honda “Safety for Everyone” Brand Campaign appeared first on Blog Honda.

Honda’s “Greatness is Within Reach” TV Campaign Tells Three Great Stories

  • Coffee bar owner, ballerina and executive chef tell personal stories
  • Their inspiration and commitment parallel the Honda brand

Honda has launched three new television commercials in which the all-new Honda Civic shares the spotlight with a real-life person who is young, hard-working and on the cusp of greatness. “Greatness is Within Reach” is a national campaign created to show the connection between people striving for career success and how one of the greatest cars on the road today can help take them there.

“In the auto industry, the mantra is, ‘The car is the star,'” said Susie Rossick, Honda’s assistant vice president, regional media and marketing.  “In this case, however, the car is the co-star with a coffee bar owner, a ballerina and an executive chef, respectively.”

Insightful copywriting allows each up-and-comer to tell an inspirational story of motivation, passion and commitment – while subtly making the connection to Honda and its passionate philosophy of making great vehicles.

Jesse Diaz, 33, owns Dark Matter Coffee in Chicago.  In his spot, Diaz says, “I started with $2,000 and a dream.  Stay driven, stay motivated, stay happy, stay positive and surround yourself with the best people in the world.  We can teach people our trade; we can’t teach passion.  If you want something in life, just go for it and don’t stop.

“When I saw the final commercial, I was blown away,” Diaz said.  “Not only was I shocked to see myself starring in a Honda commercial but it also captured my true feelings about my business and about life.”

Karina Gonzalez, 29, is a native Venezuelan and the principal ballerina of the Houston Ballet.  “From the beginning I really knew this was my passion, and that I needed to do my best every time,” Gonzalez says in the voiceover.  “I think my best advice, especially for younger students, is to really believe in yourself.  You can never be perfect but you can be excellent.  Whatever you want in life, don’t be afraid to go for your dreams.”

Rick Lopez, 34, is the executive chef at La Condesa in Austin, Texas.  “That commercial was all me,” he said. “When I say, ‘Always give your best because nobody can take that away from you,’ that’s what I feel.  It’s not mentioned in the commercial but my first car was a Honda – and my wife has been driving one for quite a while.  I have a very strong connection to this brand.”