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Powerful Stories About Safety Performance from Honda Customers and Family Members Expand Honda “Safety for Everyone” Brand Campaign

  • Raw and emotional, Honda brand campaign showcases real customers involved in serious collisions, who credit Honda vehicle performance with saving their lives
  • Honda “Safety for Everyone” Customer Stories will run across the brand’s social media channels and on video-on-demand (VoD) through 2020
  • First featured customer story tells of surviving collision in her HR-V and rollover event (https://honda.us/safetyforeveryone-nicolestory)

Drawing on emotional storytelling from the real world, Honda is launching the next iteration of its “Safety for Everyone” brand campaign, with a series of raw and compelling stories as told by actual Honda customers involved in serious collisions. The customers featured in the series were involved in major collision events, but walked away without serious injury, crediting the performance of the Honda vehicle with saving their lives. The stories featured in the powerful new social video series are taken from social media posts and letters that Honda received from these appreciative customers.

The Safety for Everyone Customer Stories campaign begins today, and will run through 2020 across Honda social channels and on VoD. Each story embodies the central theme from the brand spot that launched in September (https://honda.us/safetyforeveryone-commercial) – that collisions affect more than those directly involved, including family members, loved ones and close friends. The new videos also direct viewers to a “Safety for Everyone” website (https://honda.us/safetyforeveryone-web) where Honda engineers explain how they develop Honda vehicles to help protect customers in various collision scenarios, along with other safety information.

Nicole Hart’s Story
The first customer story featured in the new series involves Nicole Hart, who shared on Facebook and in a letter to Honda, that in April 2019, she reached for a tissue while driving her 2018 HR-V and found herself drifting into oncoming traffic (https://honda.us/safetyforeveryone-nicolestory). Hart’s vehicle hit the utility trailer towed by a pickup truck and her Honda HR-V rolled over multiple times. Hart walked away with only a sprained wrist and minor cuts and bruises, crediting the thoughtful engineering design of her Honda vehicle with her survival: “I truly believe your well-built vehicle saved my life,” she wrote.

“I am grateful to those who designed and engineered my Honda HR-V. The amount of consideration Honda puts into the safety of each and every vehicle they put on the road makes all the difference,” said Hart. “Not only did I have a guardian angel the day I crashed, but I had a Honda.”

Following the crash, HondaLink® Assist, a feature of Honda’s cloud-based connected car system, HondaLink®, automatically prompted a call to a response agent who immediately requested that emergency personnel arrive on the scene. In the case of an emergency, trained response agents can deliver priority attention and request that help be sent to the scene.

“I truly believe that the structure and safety features in my vehicle saved my life,” added Hart. “I applaud Honda for the work they do and for being pioneers when it comes to customer safety.”

“Safety for Everyone” Customer Stories Series
Additional videos in the Safety for Everyone Customer Stories series will be released in the coming weeks, featuring onscreen interviews with family members directly impacted by the safety and well-being of a Honda customer involved in a collision.

In addition to telling customer stories, the new creative shows a long line of falling dominos – an artistic element popular on social media – as a visual metaphor demonstrating how one collision can affect many people: https://honda.us/safetyforeveryone-chainreaction.

Honda’s Safety for Everyone brand marketing campaign will feature an assortment of customer stories and creative available in :30, :15, :08 and :06 formats. The music featured in the new series also was used in Honda’s Safety for Everyone brand commercial, currently airing during primetime cable and major sports games.

Honda’s Safety for Everyone Approach
Safety for Everyone represents Honda’s unique approach to vehicle safety and vision for a collision-free mobile society where its customers and everyone sharing the road – pedestrians, motorcycle riders, cyclists and occupants of other vehicles – can safely and confidently enjoy the freedom of mobility. With nearly 40,000 lives being lost each year in the United States due to motor vehicle crashes, Honda is committed to developing and deploying advanced passive safety and active safety systems that help protect passengers in a wider variety of collision scenarios, such as the recently announced new front passenger airbag technology designed by Honda engineers.

HondaLink® Assist
HondaLink® Assist1, an additional new feature available on HR-V EX and above, can help request emergency assistance for drivers. If a compatible phone is paired through Bluetooth® HandsFreeLink®, there is a cellular connection and an airbag deployment sensor is triggered by a collision, the system is designed to automatically attempt to notify an operator, report the car’s current location, and allow you to talk directly to the operator. The operator can then contact emergency services if needed.

HondaLink®
HondaLink® is Honda’s cloud-based connected car system, which links owners’ compatible smartphones and data packages to their Honda’s embedded telematics system. The subscription-based HondaLink® system works any time the phone and the vehicle both have a data connection, and allows Honda owners a wide range of features and functionality. Basic and Link services are complimentary, with Security, Remote and Concierge services available for an additional charge after a trial period.

HondaLink® offers drivers a wide variety of complementary services, such as the ability to make service appointments, get roadside assistance, and receive recall and vehicle notifications directly on the driver’s smartphone. Additional HondaLink services available on a subscription basis include geofencing and speed alerts for parents of teen drivers, a stolen vehicle locator, enhanced roadside assistance, automatic collision notification, remote start, and even personal concierge services.2

For More Information
Additional media information including detailed pricing features and high-resolution photography of all 2020 Honda models is available at hondanews.com. Consumer information is available at automobiles.honda.com. To join the Honda community on Facebook, visit facebook.com/honda.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2018, more than 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

The post Powerful Stories About Safety Performance from Honda Customers and Family Members Expand Honda “Safety for Everyone” Brand Campaign appeared first on Blog Honda.

Personal Storytelling Demonstrates Effect of Safety on Human Lives in New Honda Brand Campaign

  • Honda’s new safety advertising campaign portrays an emotional “what if” pedestrian collision scenario, prevented by Honda Sensing® safety and driver-assistive technology
  • Multichannel marketing campaign follows debut of new Honda-conceived front passenger airbag technology announced last month
  • “Safety for Everyone” approach extends beyond automobile drivers and motorcycle riders to passengers, pedestrians and everyone using the road, as part of Honda’s vision for a collision-free society

Honda is debuting a brand marketing campaign highlighting the automaker’s deep-rooted and ongoing commitment to safety and the company goal of helping to create a collision-free society. The new “Safety for Everyone” campaign launches today with 60-second and 30-second commercials (https://honda.us/safetyforeveryone) that portray a “what if” vehicle-pedestrian collision scenario. Through emotional storytelling, the spot illustrates what could happen to the lives touched by a pedestrian had a collision not been avoided by Honda’s Collision Mitigating Braking System™, part of the Honda Sensing® suite of safety and driver-assistive technology that is now standard or available on every Honda model in the U.S.

“Safety for Everyone” represents Honda’s unique approach to safety — that everyone sharing the road should be able to safely and confidently enjoy the freedom of mobility. With nearly 40,000 lives being lost each year in the United States due to motor vehicle crashes, Honda is dedicated to not only improving the safety of drivers and occupants of its vehicles, but all road users such as pedestrians, motorcycle riders, cyclists and occupants of other vehicles, with the ultimate goal of eliminating crashes and vehicle-related fatalities completely.

“We wanted our new Honda brand campaign to capture the type of real-life scenario that inspires Honda engineers to pour their passion into creating technologies that work toward our ‘Safety for Everyone’ approach of protecting everyone sharing the road,” said Ed Beadle, senior manager of marketing for Honda. “Crash statistics alone simply can’t tell the story of how a single crash can have a significant and lasting effect on family, friends and loved ones of people involved in a collision.”

Directed by award-winning commercial director Ringan Ledwidge, Honda’s “Safety for Everyone” spot will first air during tonight’s Friday night college football matchup on ESPN/ABC. The commercial will run on national cable and network television through November 30 and on sports networks through January 2020 during professional football, hockey and basketball games. The commercial leads a multichannel campaign that will also feature creative across Honda’s website and social media through the fall.

In addition, and to further advance its vision for a collision-free society, Honda will roll out a safety-focused social media campaign next month that features actual Honda customers who have benefitted from Honda’s active and passive safety technologies. These inspiring stories are pulled from customers’ social media posts and letters Honda has received from thankful customers.

Honda “Safety for Everyone” Approach
On the basis of this “Safety for Everyone” concept, Honda is committed to developing innovative safety technologies and equipping them to its automobiles, motorcycles and other powersports products toward Honda’s vision for a collision-free mobile society where its customers, and everyone sharing the road, can safely and confidently enjoy the freedom of mobility.

Honda Sensing®
Honda Sensing® helps provide greater awareness of conditions around the vehicle, and in some cases can help drivers maintain lane position and, under certain conditions, is capable of slowing or even stopping the vehicle if a potential frontal collision has been detected. Comprising the Honda Sensing® suite of safety and driver assistive technologies are:

For More Information
Additional media information including detailed pricing features and high-resolution photography of all 2020 Honda models is available at hondanews.com. Consumer information is available at automobiles.honda.com. To join the Honda community on Facebook, visit facebook.com/honda.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2018, more than 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

The post Personal Storytelling Demonstrates Effect of Safety on Human Lives in New Honda Brand Campaign appeared first on Blog Honda.

Acura ILX Ups its Game with Major Refresh for 2019; New Styling, Improved Tech, and New A-Spec Treatment

  • ILX completes transformation of new Acura design identity across lineup
  • All Acura sedans and SUVs now feature AcuraWatch™ active safety and driver-assistive technology standard, a luxury first
  • Enhanced dual-screen user interface with new graphics, quicker response, and Apple CarPlay™ and Android Auto™ integration
  • ILX earned top Initial Quality Study (IQS) ranking in-segment for 2018

Acura’s gateway sport sedan, the refreshed and significantly upgraded 2019 ILX, debuts today, ahead of its October market launch. Continuing to capture the highest percentage of millennial buyers of any model in-segment, the 2019 ILX delivers a sportier and more sophisticated design, premium cabin materials, tech-savvy features and distinctive A-Spec sport appearance variant. With the application of Acura’s signature Diamond Pentagon Grille to the 2019 ILX, the transformation of the brand’s design language, inspired by the Acura Precision Concept, now stretches across its line-up.

Additional upgrades for 2019 include standard AcuraWatch™ active safety and driver-assistive technology and more luxurious and sporty cabin appointments, as well as an available quicker, more responsive dual-screen user interface with updated graphics, and Apple CarPlay™ and Android Auto™ integration. All ILX models are powered by a naturally aspirated 201-horsepower, 2.4-liter, 16-valve DOHC i-VTEC™ 4-cylinder engine mated to a quick-shifting 8-speed Dual Clutch Transmission (DCT) with steering wheel-mounted paddle shifters.

Acura ILX serves a unique and important role as the gateway vehicle to the Acura brand, bringing in the most first-time Acura customers and youngest buyers. ILX also remains a top choice in the entry luxury segment, gaining more than four points of retail market share in the first half of the year and capturing the highest percentage of millennials of any model in segment, something it has done in every year since 2013. ILX recently topped industry quality rankings in its segment, receiving a Power Circle Rating of 5 out of 5 and a quality award in the Small Premium Car segment in the J.D. Power and Associates 2018 U.S. Initial Quality Study (IQS). Acura ILX also captured the top spot in the entry-luxury car category in Kelley Blue Book’s 5-Year Cost to Own Luxury Brand Awards – with Acura the #1 ranked brand for the third year in a row.

Sporty, Sophisticated Refresh
For 2019, ILX gets a styling refresh to deliver a more sporty and premium vibe. ILX is all-new from the A-pillars forward – inspired by the Acura Precision Concept. The new face of ILX emanates from Acura’s signature Diamond Pentagon Grille, framed by 7-element Acura Jewel Eye™ LED headlights and a more sharply sculpted hood. The Precision Concept styling theme continues at the rear with an all-new decklid, fascia, LED taillights and lower diffuser with exposed exhaust outlet. All-new wheel designs for 2019 include a 17-inch split-5 spoke wheel with trim specific finishes and an A-Spec exclusive 18-inch wheel.

Inside, the 2019 Acura ILX receives more intricately styled and reshaped sport seats, front and rear, with available high-contrast piping and stitching. All ILXs now feature power adjustable lumbar for the driver’s seat. Additional interior enhancements include a silver-finished dash trim with a chrome insert and a machine-finished push-button start.

The 2019 ILX’s exterior color palette expands with five new colors – Platinum White Pearl, Majestic Black Pearl1, Performance Red Pearl1, Canyon Bronze Metallic1 and A-Spec-exclusive Apex Blue Pearl1 – in addition to the current offerings of Lunar Silver Metallic and Modern Steel Metallic. The interior colors available include a new-for-2019 Espresso, along with Graystone and Ebony. Exclusive A-Spec interior colors are Ebony and Red, both with Ultrasuede™ inserts.

ILX A-Spec 
The new ILX A-Spec, available with Premium and Technology Packages, joins the TLX sedan and the RDX and MDX sport-utes in receiving the latest-generation A-Spec treatment, with a more distinctive and easily recognizable performance-inspired character, inside and out.

On the exterior, the new ILX A-Spec is distinguished by dark chrome trim for the front grille and lower fascia, LED fog lights, dark appearance for the headlights and taillights, and a gloss-black decklid spoiler. A-Spec models feature 18-inch wheels with an aggressive new design and Shark Gray finish. Apex Blue Pearl, also found on A-Spec variants of RDX and MDX, is now available on the ILX A-Spec.

Interior enhancements for the ILX A-Spec include a graphite-silver dash accent with chrome insert, A-Spec badged steering wheel with contrast stitching and aluminum sport pedals. The all-new sport seats are finished in A-Spec exclusive Ebony or Red leather with black Ultrasuede™ center panels and high contrast stitching.

Technology Enhancements
For 2019, every ILX comes standard with the AcuraWatch™ suite of active safety and driver-assistive technology, including Collision Mitigation Braking System™ (CMBS™) with Forward Collision Warning (FCW), Lane Keeping Assist (LKAS), Adaptive Cruise Control (ACC), and Road Departure Mitigation (RDM) with Lane Departure Warning (LDW). This makes Acura the only luxury brand to provide these features as standard equipment across all its sedans and SUVs.

In addition, ILX continues to be equipped with Acura’s Advance Compatibility Engineering™ (ACE™) body structure and with additional standard safety and driver assistive features, including Vehicle Stability Assist (VSA) with traction control, an Expanded View Driver’s Mirror, advanced front airbags, driver and front passenger side airbags, side curtain airbags, a Tire Pressure Monitoring System (TPMS), and pedestrian injury-mitigation design features, along with Acura’s available blind spot information (BSI) system and rear cross traffic monitor.

The 2019 ILX is equipped with an available refreshed dual-screen On Demand Multi-Use Display™ (ODMD™ 2.0) interface with Apple CarPlay™ and Android Auto™ compatibility. New software improves system response time, offering more intuitive menus and command structures for a seamless and speedy user experience – approximately 30 percent faster. An enhanced 7-inch touchscreen has a capacitive display that is more responsive to touch and is positioned within easy reach of the driver and front passenger.

The 2019 Acura ILX will begin arriving at Acura dealers nationwide in October of this year.

About Acura
Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance, representing the original values of the Acura brand – a commitment to evocative styling, high performance and innovative engineering, all built on a foundation of quality and reliability.

The Acura lineup features six distinctive models – the RLX premium, luxury sedan, the TLX performance luxury sedan, the ILX sport sedan, the five-passenger RDX luxury crossover SUV, the seven-passenger Acura MDX, America’s all-time best-selling three-row luxury SUV and the next-generation, electrified NSX supercar as a new and pinnacle expression of Acura Precision Crafted Performance.

Five of the six models in the Acura lineup are made exclusively in Ohio, using domestic and globally-sourced parts, including the ILX and TLX luxury sports sedans (Marysville Auto Plant), the RDX and MDX luxury SUVs (East Liberty Auto Plant) and the Acura NSX supercar, which is built to order at the Performance Manufacturing Center in Marysville, Ohio.

For More Information
Additional media information including pricing, features & specifications and high-resolution photography is available at AcuraNews.com. Consumer information is available at Acura.com. Follow Acura on social media at Acura.us/SocialChannels.

The post Acura ILX Ups its Game with Major Refresh for 2019; New Styling, Improved Tech, and New A-Spec Treatment appeared first on Blog Honda.

Honda Celebrates the Thrill of Driving Manual with Millennial-Focused ‘Shifting Gears’ Experience in Los Angeles

  • Honda is the automotive industry’s only full-line brand to offer manual transmissions in all of its gasoline-powered passenger cars 
  • Shifting Gears program designed to give young people confidence in driving manual, and experience the excitement of being in full control of a car 
  • Event located on Angeles Crest Highway – one of America’s greatest driving roads – with a variety of Honda manual vehicles, past and present 

 Yesterday Honda hosted more than 53 media and social influencers at its “Shifting Gears” celebration of the manual transmission in the San Gabriel mountains. The program was designed to showcase Honda’s 16 vehicles offered with manual transmissions as well as to teach drivers how to operate a manual transmission for the first time. Participants had the chance to experience everything from the cheerful Honda Fit Sport to the high-performance Civic Type R from the modern lineup, as well as a variety of vintage Honda models, including the Honda Civic CVCC, Prelude SH, S2000 CR and more, sharing their experiences on social media using the hashtag #DriveManual.

“There’s something special, something intimate and pure about being in complete control of your car,” said Sage Marie, Assistant Vice President of Honda communications. “In a fast-coming world of autonomy, we mustn’t forget some of the simple joys that have been part of driving since the very beginning.”

Honda continues to offer manual transmissions in multiple trims of its entire gasoline-powered passenger car lineup, including the Honda Fit LX, Sport and EX, the Civic Sedan LX and EX-T, Civic Coupe LX and EX-T, the Civic Hatch LX and Sport, and Accord Sport 1.5T and 2.0T sedans. The Civic Type R and Civic Si Coupe and Sedan are offered exclusively with manual transmissions. The HR-V crossover is also offered with a six-speed manual in LX and EX trims.

Experienced drivers were able to sample a variety of new cars on some of the most dynamic roads in southern California, while beginner and novice manual drivers were given the chance to learn in a four-activity Driving Confidence program, before graduating to the open road.

“The Shifting Gears event was a great opportunity for manual transmission drivers of all experience levels to enjoy the increased control of driving stick,” said Kristen Lanzavecchia, a participant in the program. “As a newer MT driver, the Honda team’s behind the wheel training boosted my confidence to make driving manuals fun instead of daunting!”

As Honda continues to push forward with some of the industry’s most advanced safety features through deployment of its Honda Sensing® suite of advanced safety and driver-assistive technologies, the personality of its affordable, fun-to-drive cars remains intact. It’s a part of the DNA and original promise from the founder of the company, Soichiro Honda, who said, “The value of life can be measured by the number of times your soul has been deeply stirred.” For the engineers at Honda, continuing to develop vehicles that enthusiasts can be proud to own is part of the brand mission.

The post Honda Celebrates the Thrill of Driving Manual with Millennial-Focused ‘Shifting Gears’ Experience in Los Angeles appeared first on Blog Honda.

Honda Supervisor in Georgia Featured in “Who Makes a Honda” Video

wmah_mandy_2

For Mandy Wheeler-Brown, a production control supervisor at Honda Precision Parts of Georgia, LLC (HPPG), the day begins at 4 a.m. and doesn’t end until well after dark. But Wheeler-Brown wouldn’t have it any other way.

Wheeler-Brown has overcome a number of adversities in her personal life, including a shark attack in the Gulf of Mexico as a college student. While such challenges derailed her dream of becoming an Olympic softball player, it led her to channel her competitive spirit to other aspects of her life, including helping run a 600-acre cattle farm she co-owns with her grandfather.

“I struggled for a long time after the shark attack, but it made me appreciate what I have,” said Wheeler-Brown. “I love what I do on the farm and I love working for Honda, so I am gaining from both sides.”

As a production control supervisor at Honda, Wheeler-Brown helps ensure high-quality production of transmissions for Honda and Acura products, including the Odyssey, Pilot and Ridgeline and Acura MDX, remains on schedule. She joined Honda when HPPG began operations 10 years ago in her hometown.

Wheeler-Brown is heavily involved in supporting charitable causes in her community and says her values align well with Honda’s corporate goal to be a company society wants to exist.

“It was always important in my family to give back to our community and see what we could do to make it a better. I feel that spirit in my workplace at Honda as well,” she said.

The What Makes a Honda is Who Makes a Honda video series focuses on Honda associates who live out Honda’s commitment to The Power of Dreams, a global theme that encourages Honda associates to conceive ideas that will create new value for customers and society and then show the determination required to bring those dreams to life. In addition, the video series spotlights the inspiring efforts of Honda associates in their work and in the community.

Wheeler-Brown’s What Makes a Honda is Who Makes a Honda video is accessible at Honda’s YouTube channel athttps://youtu.be/iQYR6M9kw3Y.

Leader of Honda Silicon Valley Lab Featured in “Who Makes a Honda” Video

Nick_Sugimoto

Even though Naoki “Nick” Sugimoto studied automotive engineering at the University of Tokyo, he never planned to work in the automotive industry. Now, Sugimoto, who joined Honda in 2005, serves as a liaison between the technology and automotive industries and is the newest Honda associate featured in the What Makes a Honda is Who Makes a Hondavideo series.

Sugimoto leads Honda Silicon Valley Lab (HSVL), overseeing Honda’s advanced information technology R&D in Silicon Valley, as well as its strategic partnerships globally as the Senior Program Director of HSVL. The lab spearheads global interactions between Honda and technology companies to create cutting-edge products and customer experiences.

“A lot of change is happening in the technology and automotive industries, and going forward it is more important now than ever for Honda to work with innovators of all types to remain competitive,” said Sugimoto.

A dealmaker at heart, Sugimoto was an entrepreneur who has led a series of technology venture companies in the U.S. and Japan prior to joining Honda, including a website he describes as a combination between Yelp and Craigslist for Japanese speakers.

According to Sugimoto, while the connected car experience took a big step forward with the introduction of Android AutoTMand Apple CarPlayTM to Honda vehicles including the 2016 Accord and Civic, it is only the beginning. “Your experience in the car is going to be very, very different in the future,” he said.

Through Sugimoto’s leadership, Honda played a key role in founding the Open Automotive Alliance (OAA), a group of automakers and technology companies committed to bringing the Android platform to cars.

For years before joining the company, Sugimoto says he admired Honda from afar, and even named his son after company founder. Now, Sugimoto says he hopes to host as many Honda associates as possible at HSVL in the future, so Honda associates can carry the banner of high technology innovation beyond Silicon Valley and into Honda R&D divisions in the U.S. and around the world.

In his spare time, Sugimoto enjoys sailing in the San Francisco Bay.

The What Makes a Honda is Who Makes a Honda video series focuses on Honda’s commitment to The Power of Dreams, a global theme that encourages Honda associates to conceive ideas that will create new value for customers and society and show determination to bring those dreams to life. In addition, the video series spotlights the varied careers within Honda and the inspiring efforts of Honda associates.
Sugimoto’s What Makes a Honda is Who Makes a Honda video is accessible at Honda’s YouTube channel athttp://y2u.be/8I_xgkgHqKM

One Direction TV Spot for 2016 Civic Heralds Next Wave of Honda Stage, Honda Stage Brings More Original Music Programming, Expanded List of Digital and Live Music Experiences

  • Civic and Accord are industry’s top-selling models to millennials
  • Top-tier media content and technology partners extend Honda Stage relationship – iHeartMedia, Live Nation, REVOLT, Vevo, Woven Digital and YouTube
  • New for 2016; digital series features emerging musicians distributed on Facebook, Vevo, YouTube and Uproxx.com

one direction

Honda is turning up the volume on its innovative Honda Stage (www.youtube.com/HondaStage) platform with a focus on a diverse portfolio of music, increased integration with broadcast media programming, and more engaging content.

Today, as part of the Honda Stage platform, Honda showcased the debut of a new television spot featuring One Direction, the stars of the 2015 Honda Civic Tour, (http://honda.us/1DHonda). The light-hearted commercial celebrates the launch of the completely reimagined 2016 Honda Civic Sedan, the most ambitious and sporty remake of Civic in its 43-year history. The commercial debut coincides with the release of One Direction’s highly anticipated 5th album, Made In The A.M., out November 13.

“Honda Stage has enabled us to join forces with one of the most popular music groups in the world, One Direction, to help launch our all-new 10th-Generation Civic to a new generation of buyers,” said Tom Peyton, assistant vice president of Advertising and Marketing for American Honda Motor Co., Inc. “Honda Stage really is the culmination of our deep rooted history in music, starting with Civic Tour 15 years ago, and now comes full circle with a fun brand campaign introducing the exciting 2016 Civic.”

Honda also announced that the “always on” Honda Stage music program is extending its relationships with the top-tier partners who helped make it happen from the beginning – iHeartMedia, Live Nation, REVOLT, Vevo and YouTube. Honda also continues the highly regarded Honda Civic Tour and maintains its partnerships with the nation’s premier music festivals, which will continue to lend new energy and excitement to the Honda Stage platform.

“Honda Stage is truly uncharted territory for a music platform of this scale, not only creating new content, but collaborating with our strong partner network to connect our fans with the artists they love,” said Peyton. “As we continue on this exciting journey, we look to deliver more innovative programs that will engage new audiences with Honda Stage.”

New to Honda Stage
Honda Stage is extending its relationship with the program’s original all-star cast of production, promotion and technology partners to release even more music content, with a diverse portfolio of music for its fans and further integration with broadcast media programming. This includes Honda Stage’s collaboration with the NHL on NBC and College Football on ESPN.

Honda will also go beyond just music performances and connect with music fans through Uncharted: Power of Dreams, a new original digital series airing on Facebook, Vevo, YouTube, and UPROXX.com, that spotlights undiscovered and emerging artists and the stories behind their musical pursuits as they strive for their dreams. The series features artists from a wide array of genres including LA-based hip-hop artist A.F.R.O., the buzzworthy Kansas City mother-son duo of Madisen Ward and the Mama Bear, and renowned producer Boots. The 10-episode series is a collaboration between Honda and Woven Digital with episodes airing monthly. Interested fans can tune in to http://uproxx.com/topic/uncharted/ to watch new and on-demand episodes of Uncharted: Power of Dreams.

Building upon Honda and iHeartMedia’s partnership, Honda has deepened their relationship with iHeartMedia with a Honda Stage integration at the iHeartRadio Summer Pool Party and a deeper, more robust content partnership that includes the iHeartRadio Theater and other programs throughout the year.

Honda Civic Tour and 2016 Festivals
Produced by Marketing Factory and now in its 14th iteration, Honda Civic Tour has become a cornerstone of the Honda Stage platform. In 2015, Civic Tour presented One Direction, its biggest campaign ever with total attendance near 700,000 U.S. fans.

Continuing a Civic Tour tradition, a 2015 Honda Civic, exclusively customized and autographed by One Direction, was prominently displayed on the floor of each of the 17 stadium dates. Fans can still enter for a chance to win the 1D custom Civic through December 31, 2015. Complete sweepstakes rules and entry is online at www.HondaCivicTour.com.

Honda Stage will continue to have prominent stages at some of the nation’s most respected music festivals in 2016, including Governors Ball in New York in June, Music Midtown Atlanta in September, and Austin City Limits Music Festival in October. In 2015 Honda Stage at music festivals featured performances by some of music’s biggest artists, 41 live performances including headline sets from Disclosure, Lana Del Rey, Lenny Kravitz, My Morning Jacket and The Weeknd. At each fest Honda also featured vehicle displays as art within a fan-centric autograph tent where festival attendees met and interacted directly with 69 performing artists in 2015.

Advancing Honda Brand Relationship with Younger Buyers
During the past five years, Honda has led the industry in sales to under-35 buyers in the passenger car, SUV and minivan segments. Further, the popular Honda Civic and Accord are the two top-selling models to under-35 buyers across the entire automotive industry, while the Honda CR-V and Odyssey attract more millennials than any other SUV or minivan on the market today1.

Honda Stage is one element of Honda’s effort to advance its relationship with the next generation of “young buyers.” Through Honda Stage’s diverse array of music content and live events, Honda is directly engaging millennials with sporty, fun and efficient models like the Honda Fit, the all-new 2016 HR-V crossover and, soon, an epic new 2016 Honda Civic lineup, starting with the launch of the 2016 Civic Sedan.

About Honda Stage
Building on its deep foundation of bringing music to fans, American Honda has brought together an unprecedented group of entertainment and technology leaders, including Live Nation, iHeartMedia, REVOLT, Woven Digital, YouTube and Vevo to produce and distribute some of the best original, high-quality music content available. Honda Stage is a unique combination of live events and exclusive online content, and offers music fans access to custom live and online music programming and performances, behind-the-scenes content, artist interviews and more. (For more go towww.YouTube.com/HondaStage .

About Honda
Honda offers a complete line-up of Honda cars, trucks and service through a network of more than 1,000 Honda dealerships within the United States. Eight Honda auto plants in North America, including four in the U.S., have the capacity to produce 1.92 million automobiles each year2. In 2014, more than 97 percent of the Honda and Acura automobiles sold in the U.S. were produced in North America.

Car Paintball

While this video may not be of Honda vehicles, it’s still one of the coolest car videos we’ve ever seen. Car paintball. That’s right, these engineers strapped strapped paintball guns to the front of the cars and let these highly skilled drivers go at it. Just a reminder: don’t try this at home.

Ultimate Paint Ball Battle Between Two Audis!Two Audis Fight Each Other To Death With PaintBallMeet www.welldonestuff.com

Posted by Interesting Engineering on Friday, August 2, 2013

What Makes a Honda Video Series Takes Viewers Trackside

what makes a honda trackside

Putting some horsepower in its popular What Makes a Honda is Who Makes a Honda video program, this month’s installment of the 12-part series will focus on a team of Honda associates competing in the country’s longest endurance auto race.

Widening in scope from the previous episodes, which had focused on a single Honda associate, the January video features Team Honda Research-West (THR-W), which is made up of West Coast associates from many different facilities. The video takes viewers behind the scenes and inside the cockpit of their Acura ILXs as they compete in the National Auto Sport Association (NASA) 25 Hours of Thunderhill, the longest sportscar endurance race in the United States.

Associates from Research & Development, sales, marketing, public relations and other areas volunteer their time to compete in Honda and Acura products under the Team Honda Research banner. This video introduces a few of those associates, and shows how they channel the racing spirit of company founder Soichiro Honda.

“Racing is very much a part of our DNA,” said Sage Marie, senior manager of Public Relations for Honda North America and co-driver of one of the THR-W Acuras. “It’s part of the fabric of our organization so the associates here have that racing spirit in them.”

The video showcases the team’s efforts to challenge for the win in the ES class and the commitment made to prepare and service the vehicles through the rigorous twice-around-the-clock event.

The What Makes a Honda is Who Makes a Honda video series focuses on Honda’s commitment to innovation, inclusion, a youthful spirit and respect for the individual – core tenets of Honda’s approach to business that work equally well in the community. In addition, the videos spotlight the diverse career opportunities that exist within Honda, while also showcasing inspiring ways these associates engage in their communities.

The What Makes a Honda is Who Makes a Honda series will run on Honda’s YouTube channel athttp://www.youtube.com/Honda.

What Makes a Honda Video Series Takes Viewers Trackside

what makes a honda trackside

Putting some horsepower in its popular What Makes a Honda is Who Makes a Honda video program, this month’s installment of the 12-part series will focus on a team of Honda associates competing in the country’s longest endurance auto race.

Widening in scope from the previous episodes, which had focused on a single Honda associate, the January video features Team Honda Research-West (THR-W), which is made up of West Coast associates from many different facilities. The video takes viewers behind the scenes and inside the cockpit of their Acura ILXs as they compete in the National Auto Sport Association (NASA) 25 Hours of Thunderhill, the longest sportscar endurance race in the United States.

Associates from Research & Development, sales, marketing, public relations and other areas volunteer their time to compete in Honda and Acura products under the Team Honda Research banner. This video introduces a few of those associates, and shows how they channel the racing spirit of company founder Soichiro Honda.

“Racing is very much a part of our DNA,” said Sage Marie, senior manager of Public Relations for Honda North America and co-driver of one of the THR-W Acuras. “It’s part of the fabric of our organization so the associates here have that racing spirit in them.”

The video showcases the team’s efforts to challenge for the win in the ES class and the commitment made to prepare and service the vehicles through the rigorous twice-around-the-clock event.

The What Makes a Honda is Who Makes a Honda video series focuses on Honda’s commitment to innovation, inclusion, a youthful spirit and respect for the individual – core tenets of Honda’s approach to business that work equally well in the community. In addition, the videos spotlight the diverse career opportunities that exist within Honda, while also showcasing inspiring ways these associates engage in their communities.

The What Makes a Honda is Who Makes a Honda series will run on Honda’s YouTube channel athttp://www.youtube.com/Honda.